Alicia Renner, MSA

Captain
DISC Type : DS

Senior Director of Marketing at APTIM

Troy, Michigan, United States

Overview

Alicia has no verified overview

Personality Overview

Dynamic But Sincere

Consummate Professional

Planner & Achiever

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Alicia has no verified topics they care about

Media Appearances

Alicia has no verified media appearances

Work History

4-2025
Senior Director of Marketing at APTIM
5-2024
Marketing Director | Strategy, Business Development, and Corporate Communications at APTIM
11-2015 - 5-2024
National Director of Client Marketing | Strategy, Business Development, and Content Marketing at Franklin Energy
10-2015 - 11-2015
Marketing Consultant | Campaign Management, Digital Marketing, Web Development at Freelance Marketing Solutions
11-1999 - 5-2015
Director of Marketing & Consumer Insights | Direct Marketing, Event Planning, and Market Research at Little Caesars Fundraising Program

Education

MSA from Central Michigan University
B.A.A. from Central Michigan University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Troy, Michigan, United States Job Level : Senior Designation : Senior Director of Marketing at APTIM
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Insights For Selling To Alicia

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alicia is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Alicia

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Alicia move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Alicia take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Alicia

Personality Compatibility


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