Alix Coucardon

Observer
DISC Type : ci

Chief Marketing Officer at Adore Me

New York City Metropolitan Area, United States

Overview

Alix has no verified overview

Personality Overview

Curious

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Alix has no verified topics they care about

Media Appearances

Alix has no verified media appearances

Work History

10-2025
Chief Marketing Officer at Adore Me
3-2025 - 9-2025
SVP Branding at Adore Me
12-2021 - 3-2025
VP Brand & Consumer Insights at Adore Me
7-2020 - 12-2021
Head of Marketing Ice Cream France - Magnum, B&J, Carte D'Or, Cornetto, Miko, Disney at Unilever
12-2019 - 7-2020
Head of Marketing Innovations & Coms France - Knorr, Lipton, Elephant, Maizena at Unilever

Education

2006 - 2007
Master’s Degree in International Management from Université Paris Dauphine - PSL

More Information

Social Presence :

Prographics :

Exp : 17 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Chief Marketing Officer at Adore Me
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Insights For Selling To Alix

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Help them realize that there is no personal risk in making this decision
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alix is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Alix

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Alix move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Alix take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Alix

Personality Compatibility


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