Alvaro Martin Armendariz

Enthusiast
DISC Type : i

VP of Sales Edge Latin America at Harmonic

Naucalpan de Juárez, México, Mexico

Overview

Alvaro Martin Armendariz is a seasoned executive with over two decades of experience leading sales and commercial development for high-tech companies in Latin America. As VP of Sales at Harmonic, he is responsible for the P&L and developing go-to-market strategies across the region.

He is passionate about fostering collective talent and directing high-performance, multicultural teams to exceed objectives. His leadership style is focused on the growth and development of his team members, shaping them for success in a competitive landscape.

He has a long history of growing responsibilities, evolving from a country manager to a regional director at Cisco.

Personality Overview

Optimistic

Amiable & Agreeable

Story Driven

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

LATAM Go-To-Market
Has extensive experience developing and implementing commercial strategies to transform and develop the company's Go-To-Market approach specifically for the Latin American region.
High-Tech Sales
Possesses over 20 years of experience in sales and commercial development within leading global high-technology companies like Harmonic and Cisco.
Talent Development
Passionate about the growth of collective talent and has a proven track record of directing high-performance multifunctional teams.

Media Appearances

Alvaro has no verified media appearances

Work History

1-2022
VP of Sales Edge Latin America at Harmonic
1-2019 - 1-2022
VP of Sales and Services Latin America at Harmonic
1-2015 - 1-2022
Vice President of Sales Latin America at Harmonic
1-2014 - 1-2015
Managing Director Latin America at Harmonic
4-2011 - 1-2014
Director Regional Latinoamerica Norte at Harmonic

Education

1984 - 1988
Education details unavailable from Universidad Nacional Autónoma de México
1982 - 1988
Education details unavailable from Bachillerato Alexander Bain
Education details unavailable from Heroes de la Libertad

More Information

Social Presence :

Prographics :

Exp : 35 Location : Naucalpan de Juárez, México, Mexico Job Level : Senior Designation : VP of Sales Edge Latin America at Harmonic
URL has been copied!

Insights For Selling To Alvaro

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Compliment them about their personality if you get a chance
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alvaro is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Alvaro

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Alvaro move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Alvaro take some risk or not?

  • They can take some low-probability risks if needed.

You And Alvaro

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.