Alvaro Martin Armendariz is a seasoned executive with over two decades of experience leading sales and commercial development for high-tech companies in Latin America. As VP of Sales at Harmonic, he is responsible for the P&L and developing go-to-market strategies across the region.
He is passionate about fostering collective talent and directing high-performance, multicultural teams to exceed objectives. His leadership style is focused on the growth and development of his team members, shaping them for success in a competitive landscape.
He has a long history of growing responsibilities, evolving from a country manager to a regional director at Cisco.
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Experience
35 Years
Current Role
VP of Sales Edge Latin America
Job Level
Senior
Location
Naucalpan de Juárez, México, Mexico
Personality Overview
How Alvaro shows up
Optimistic
Amiable & Agreeable
Story Driven
They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.
Priorities
Topics Alvaro cares about
LATAM Go-To-Market
Has extensive experience developing and implementing commercial strategies to transform and develop the company's Go-To-Market approach specifically for the Latin American region.
High-Tech Sales
Possesses over 20 years of experience in sales and commercial development within leading global high-technology companies like Harmonic and Cisco.
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Career
Work history
1-2022
VP of Sales Edge Latin America
Harmonic
1-2019 - 1-2022
VP of Sales and Services Latin America
Harmonic
1-2015 - 1-2022
Vice President of Sales Latin America
Harmonic
1-2014 - 1-2015
Managing Director Latin America
Harmonic
4-2011 - 1-2014
Director Regional Latinoamerica Norte
Harmonic
In the press
Media appearances
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Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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