Amelia Chen

Questioner
DISC Type : c

Head of Marketing at Array

Greater Chicago Area, United States

Overview

Amelia leads marketing at Array, an embeddable fintech platform. Her expertise spans product marketing, legal tech, and finance, supported by an MBA from Northwesterns Kellogg School. She has a diverse background, having worked at Relativity, Techstars, and J. P. Morgan, demonstrating a passion for bringing innovative technology to market.

Outside of her professional life, Amelia is driven by social impact and a philosophy of continuous learning. She values personal growth through reading and attending conferences. In her downtime, she enjoys taking short breaks to play with her dog and occasionally still dabbles in options trading, an interest from early in her career.

Unique fact: Amelia started her career in wealth management and options trading before transitioning into the tech and marketing sectors.

Personality Overview

Not Easily Convinced

Systematic

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Fintech Innovation
As Head of Marketing at Array, she is focused on the market for embeddable fintech products and meeting evolving consumer expectations for integrated financial tools.
AI in Marketing
She has stated in recent interviews that she uses AI on a day-to-day basis to help her small marketing team produce enterprise-level results.
Startup Growth
Her experience includes working with startups at Techstars, attending leadership programs for startup leaders, and a fellowship at an alumni-focused venture capital firm.

Media Appearances

Amelia has no verified media appearances

Work History

12-2022
Head of Marketing at Array
8-2022 - 12-2022
Director of Product Marketing at Array
2-2020 - 7-2022
Sr. Manager, Product Marketing - Corporate Solutions at Relativity
1-2020 - 1-2021
Fellow at Purple Arch Ventures
10-2019 - 12-2019
Portfolio Associate at Techstars

Education

2019 - 2021
Master of Business Administration - MBA from Northwestern University - Kellogg School of Management
Economics from Northwestern University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Head of Marketing at Array

Interested in

Sports

Dance Marathon - Corporate Relations Member

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Insights For Selling To Amelia

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amelia is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Amelia

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Amelia move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Amelia take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Amelia

Personality Compatibility


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