Amelia Efthimiou

Commander
DISC Type : D

Senior Marketing Executive at Charities Aid Foundation (CAF)

United Kingdom

Overview

Amelia Efthimiou is a Senior Marketing Executive at Charities Aid Foundation, focused on driving social and environmental change. With a background in Sociology and Social Policy from the University of Liverpool, she uses strategic marketing to amplify corporate impact. People who have worked with her often describe her as detailed, professional, kind, and patient.

Amelia is driven by her ambition to create a more equitable world where diverse groups feel a sense of belonging. Her work is deeply intertwined with her personal mission to support community upliftment, sustainability, and mental health initiatives, creating safe spaces for learning and growth without judgment.

In 2024-2025, Amelia was voted the CAF-wide Corporate Champion at the Charities Aid Foundation.

Personality Overview

Decisive

Strong-Willed

Impact-Driven

They like to move fast and expect the same from others.  They prefer to be the ones controlling the conversation or defining the terms. More than the product, they care about the impact of the product.

Topics They Care About

Corporate Giving
Her role at CAF focuses on helping companies amplify their impact through giving. She recently shared a guide on impactful corporate giving and promoted Payroll Giving Month.
Social Impact
Her entire career is dedicated to purpose-driven organizations. She aims to help create a more equitable world and champions initiatives for disadvantaged communities.
Diversity & Inclusion
She explicitly states the importance of creating a sense of belonging for all diverse groups and fostering safe spaces for people to share their lived experiences.

Media Appearances

Amelia has no verified media appearances

Work History

8-2024
Senior Marketing Executive at Charities Aid Foundation (CAF)
3-2024 - 8-2024
Senior Marketing and Research Executive at Mission Driven Talent
9-2023 - 3-2024
Marketing and Communications at UK Community Foundations
9-2023 - 1-2024
Strategic Social Media Manager at Natasha Graziano
1-2023 - 9-2023
Senior Marketing and Research Executive at Mission Driven Talent

Education

7-2023 - 9-2023
Digital Marketing Course from BrainStation
2018 - 2021
BA Sociology and Social Policy from University of Liverpool

More Information

Social Presence :

Prographics :

Exp : 5 Location : United Kingdom Job Level : Junior Designation : Senior Marketing Executive at Charities Aid Foundation (CAF)
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Insights For Selling To Amelia

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp

DONT's

  • Don't try too hard to forge relationships with them
  • Do not spend too much time focusing on product tech or features
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amelia is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Amelia

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Amelia move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Amelia take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Amelia

Personality Compatibility


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