Amy Lau

Trailblazer
DISC Type : DI

Head of Marketing at Shake Shack

London, England, United Kingdom

Overview

Amy has no verified overview

Personality Overview

Friendly But Fast

Values Relationships

Achievement-Oriented

They respond better to a combination of speed and relationship.  They are more likely to be open to unproven but exciting technologies. They will bat for you if they come to believe in you.

Topics They Care About

Amy has no verified topics they care about

Media Appearances

Amy has no verified media appearances

Work History

4-2023
Head of Marketing at Shake Shack
5-2018 - 4-2023
Brand Marketing Manager at Shake Shack
8-2015 - 5-2018
Marketing and Communications Manager at Frescobaldi Restaurant London
8-2015 - 5-2018
Marketing and Communications Manager at Yosma London
8-2015 - 5-2018
Marketing and Communications Manager at Hovarda London

Education

2009 - 2012
Biomedical Sciences from UCL

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing at Shake Shack
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Insights For Selling To Amy

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Help them visualize the impact of their decision
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amy is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Amy

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Amy move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Amy take some risk or not?

  • They can take risks if necessary.

You And Amy

Personality Compatibility


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