Amy Y.

Wildcard
DISC Type : sic

Global Social Media & Content Specialist at Breville | Sage

Greater Seattle Area, United States

Overview

Amy is a Global Social Media & Content Specialist at Breville | Sage, focusing on project management and community building. Described by colleagues as "dynamic, " "whip smart, " and a "positive energy, " she has a background at lululemon and holds a BBA from Seattle University and a Google Project Management certificate.

She is passionate about creating unique project plans through a lens of inclusion and equity. Her focus on people development and community outreach demonstrates a commitment to fostering positive and collaborative environments both professionally and personally.

She successfully transitioned her marketing and community management skills from the apparel retail industry to the specialty coffee space.

Personality Overview

Curious But Skeptical

Requires Proof

Friendly But Slow

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Inclusive Marketing
Her personal introduction emphasizes a commitment to driving projects "through the lens of inclusion and equity. "
Community Building
This is a core part of her professional headline and she previously served as a Community Outreach Manager for lululemon.
Social Media Strategy
Her current role involves formulating, executing, and overseeing social media strategy for the Baratza brand across multiple platforms.

Media Appearances

Amy has no verified media appearances

Work History

10-2023
Global Social Media & Content Specialist at Breville | Sage
Media Project Manager at Esportscenter
11-2021 - 8-2022
Community Outreach Manager at lululemon
11-2020 - 8-2022
Key Leader at lululemon
9-2019 - 11-2020
Educator at lululemon

Education

Bachelor of Business Administration - BBA from Seattle University
2-2022 - 6-2022
Project Management from Google Professional Certificate

More Information

Social Presence :

Prographics :

Exp : 5 Location : Greater Seattle Area, United States Job Level : Junior Designation : Global Social Media & Content Specialist at Breville | Sage
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Insights For Selling To Amy

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Help them realize that there is no personal risk in making this decision
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amy is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Amy

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Amy move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Amy take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Amy

Personality Compatibility


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