Ana Leyva

Enthusiast
DISC Type : i

Expert at Primary Venture Partners

San Francisco, California, United States

Overview

Ana Leyva leads sales at Gamma, combining her experience as a founder, GTM advisor for VCs like Pear VC, and an angel investor. She holds dual Masters degrees in Business Administration and Education from Stanford University, as well as an undergraduate degree from Princeton University, giving her a unique strategic perspective.

As the daughter of immigrants from Mexico and Nicaragua and the first in her family to attend college, Ana is passionate about bilingual education, which led her to found Lelu, a Spanish+STEAM learning company. She is a mother of three and often draws professional insights from her family life.

Her favorite sales book is Dr. Seusss "Green Eggs and Ham, " admiring the main characters friendly persistence in the face of rejection.

Personality Overview

Amiable & Agreeable

Non-Confrontational

Optimistic

They agree with others often, so exercise caution when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Go-to-Market Strategy
Advises numerous early-stage founders on building their GTM motions for Pear VC and Primary Venture Partners and previously wrote Vanta's first sales playbook.
Bilingual Education
As the founder and CEO of Lelu, she created a company to provide families with Spanish and STEAM games and classes after struggling to find resources for her own children.
Building Sales Teams
As the first sales hire at Gamma, she is building the founding team with a focus on complementary skills rather than hiring a single profile.

Media Appearances

Ana has no verified media appearances

Work History

11-2025
Expert at Primary Venture Partners
9-2025
Head of Sales at Gamma
1-2024 - 10-2025
GTM at Pear VC
5-2019
Founder and CEO at Lelu
2-2019 - 5-2019
Sales Strategy Consultant at Vanta

Education

2018 - 2020
Master of Business Administration - MBA from Stanford University Graduate School of Business
2019 - 2020
Master of Education - MEd from Stanford University Graduate School of Education

More Information

Social Presence :

Prographics :

Exp : 12 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Expert at Primary Venture Partners
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Insights For Selling To Ana

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Invite them for a lunch or a drink/coffee
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Ana

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Ana move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Ana take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Ana

Personality Compatibility


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