Ana Leyva in

Ana Leyva

Enthusiast · DISC type i
Expert at Primary Venture Partners
📍 San Francisco, California, United States

Ana Leyva leads sales at Gamma, combining her experience as a founder, GTM advisor for VCs like Pear VC, and an angel investor. She holds dual Masters degrees in Business Administration and Education from Stanford University, as well as an undergraduate degree from Princeton University, giving her a unique strategic perspective.

As the daughter of immigrants from Mexico and Nicaragua and the first in her family to attend college, Ana is passionate about bilingual education, which led her to found Lelu, a Spanish+STEAM learning company. She is a mother of three and often draws professional insights from her family life.

Her favorite sales book is Dr. Seusss "Green Eggs and Ham, " admiring the main characters friendly persistence in the face of rejection.

Read the full overview →
Experience
12 Years
Current Role
Expert
Job Level
Mid-senior
Location
San Francisco, California, United States
Personality Overview

How Ana shows up

Amiable & Agreeable
Non-Confrontational
Optimistic

They agree with others often, so exercise caution when relying on their word. They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Priorities

Topics Ana cares about

Go-to-Market Strategy
Advises numerous early-stage founders on building their GTM motions for Pear VC and Primary Venture Partners and previously wrote Vanta's first sales playbook.
Bilingual Education
As the founder and CEO of Lelu, she created a company to provide families with Spanish and STEAM games and classes after struggling to find resources for her own children.
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Career

Work history

11-2025
Expert
Primary Venture Partners
9-2025
Head of Sales
Gamma
1-2024 - 10-2025
GTM
Pear VC
5-2019
Founder and CEO
Lelu
2-2019 - 5-2019
Sales Strategy Consultant
Vanta
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2018 - 2020
Master of Business Administration - MBA
Stanford University Graduate School of Business
2019 - 2020
Master of Education - MEd
Stanford University Graduate School of Education
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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