Anand Bundellu in

Anand Bundellu

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Member (Advisory) -Loyalty Expert Council at Euromonitor International
📍 Mumbai, Maharashtra, India

Anand Bundellu is a P&L leader with over 20 years of experience turning customer loyalty and retention into significant revenue streams. At Shoppers Stop, he leads the First Citizen program, utilizing AI and data-led personalization to scale customer lifetime value. Colleagues describe him as strategic, analytical, and innovative.

His professional interests extend to the strategies of market-leading companies, showing a keen interest in innovative brands like Nike and top-tier consulting firms such as the Boston Consulting Group. He holds an MBA from K J Somaiya Institute of Management and has completed an executive program at IIM Bangalore.

He is a selected member of Euromonitor International’s prestigious Loyalty Expert Council, collaborating with global leaders on retention strategies.

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Experience
21 Years
Current Role
Member (Advisory) -Loyalty Expert Council
Location
Mumbai, Maharashtra, India
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Anand cares about

Loyalty Program Monetization
Focuses on transforming loyalty initiatives from cost centers into profitable revenue engines, a core theme of his professional summary and executive education.
AI-Driven Personalization
Utilizes AI and data analytics to create hyper-personalized customer experiences and drive engagement, as highlighted in his role at Shoppers Stop.
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Career

Work history

3-2025
Member (Advisory) -Loyalty Expert Council
Euromonitor International
6-2023
AVP & Head-CRM & Loyalty
Shoppers Stop
5-2021 - 6-2023
Sr. General Manager - CRM & Loyalty
Shoppers Stop
8-2019 - 4-2021
Deputy General Manager - CRM, Loyalty & Analytics
Mahindra Group
8-2015 - 8-2019
Sr. Manager- CRM, Loyalty & Analytics
Mahindra Group
In the press

Media appearances

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Education
2003 - 2005
MBA
K J Somaiya Institute of Management
1997 - 2002
Bcom
K.C. College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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