Anand Bundellu

Visionary
DISC Type : Ds

Member (Advisory) -Loyalty Expert Council at Euromonitor International

Mumbai, Maharashtra, India

Overview

Anand Bundellu is a P&L leader with over 20 years of experience turning customer loyalty and retention into significant revenue streams. At Shoppers Stop, he leads the First Citizen program, utilizing AI and data-led personalization to scale customer lifetime value. Colleagues describe him as strategic, analytical, and innovative.

His professional interests extend to the strategies of market-leading companies, showing a keen interest in innovative brands like Nike and top-tier consulting firms such as the Boston Consulting Group. He holds an MBA from K J Somaiya Institute of Management and has completed an executive program at IIM Bangalore.

He is a selected member of Euromonitor International’s prestigious Loyalty Expert Council, collaborating with global leaders on retention strategies.

Personality Overview

Goal-Oriented

Risk Tolerant

Fast But Thoughtful

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Loyalty Program Monetization
Focuses on transforming loyalty initiatives from cost centers into profitable revenue engines, a core theme of his professional summary and executive education.
AI-Driven Personalization
Utilizes AI and data analytics to create hyper-personalized customer experiences and drive engagement, as highlighted in his role at Shoppers Stop.
Customer Lifetime Value
Emphasizes strategies for long-term customer retention and maximizing LTV as a key driver for business growth across his career.

Media Appearances

Anand has no verified media appearances

Work History

3-2025
Member (Advisory) -Loyalty Expert Council at Euromonitor International
6-2023
AVP & Head-CRM & Loyalty at Shoppers Stop
5-2021 - 6-2023
Sr. General Manager - CRM & Loyalty at Shoppers Stop
8-2019 - 4-2021
Deputy General Manager - CRM, Loyalty & Analytics at Mahindra Group
8-2015 - 8-2019
Sr. Manager- CRM, Loyalty & Analytics at Mahindra Group

Education

2003 - 2005
MBA from K J Somaiya Institute of Management
1997 - 2002
Bcom from K.C. College

More Information

Social Presence :

Prographics :

Exp : 21 Location : Mumbai, Maharashtra, India Job Level : N/A Designation : Member (Advisory) -Loyalty Expert Council at Euromonitor International
URL has been copied!

Insights For Selling To Anand

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • During followups, use phone or text if needed, they should be fine
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anand is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Anand

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Anand move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Anand take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Anand

Personality Compatibility


Other Euromonitor International Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.