André Cruz

Critic
DISC Type : C

Head of Digital at Cury Construtora

São Paulo, São Paulo, Brazil

Overview

André is the Head of Digital at Cury Construtora, with deep expertise in digital marketing for the real estate sector from roles at Even and EZTEC. A graduate of Universidade Paulista, he focuses on leveraging technology and innovation, holding a recent certification in "IA for Leaders".

He is passionate about continuous learning, frequently pursuing new knowledge in areas like Artificial Intelligence and mobile marketing. André also enjoys sharing his expertise with the community, participating as a speaker in discussions on topics such as corporate branding with other market leaders.

Unique fact: André completed a course in Artificial Intelligence at the University of Chicago, combining skills in math, programming, and machine learning.

Personality Overview

Negotiator

ROI Driven

Information Seeker

They choose to analyze logically and value facts to emotions.  They like to do things independently and don’t look for support from others. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

AI in Marketing
Recently completed an AI course from the University of Chicago and earned an "IA for Leaders" certification to apply new technologies in his role.
Digital Innovation
He identifies as an innovation manager and participated in a masterclass focused on fostering innovation within his leadership team at Cury Construtora.
Real Estate Tech
Possesses extensive experience leading digital marketing and lead generation strategies for major real estate developers, including Cury, Even, and EZTEC.

Media Appearances

André has no verified media appearances

Work History

7-2017
Head of Digital at Cury Construtora
8-2016 - 5-2017
Coordenador de Marketing Digital at Even Construtora
2-2013 - 8-2016
Coordenador de Marketing Online at EZTEC
2-2011 - 1-2013
Coordenador de Marketing Digital at Visuplay Imports Eletronicos Ltda
1-2007 - 10-2010
Analista Comercial at Evonik

Education

2012 - 2014
Pós Graduação from Faculdade Impacta de Tecnologia
2006 - 2010
Propaganda e Marketing from Universidade Paulista

More Information

Social Presence :

Prographics :

Exp : 18 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Head of Digital at Cury Construtora
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Insights For Selling To André

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with André is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from André

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will André move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can André take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And André

Personality Compatibility


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