As a Sub-Director at Pensiones Banorte, Andrés leads the strategy and implementation for digital transformation and service automation. An International Business Engineer from Universidad Tecmilenio, he focuses on leveraging virtual assistants and biometric AI to create optimal, hyper-personalized customer experiences across all channels.
He spearheaded the implementation of Pensiones Banortes virtual assistant on WhatsApp, a landmark project in the companys digital adoption strategy.
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