Andrea Coronel

Observer
DISC Type : ci

Gerente Estrategia Productos Innovación at Banco Compartamos

Mexico City, Mexico

Overview

Andrea Coronel is a commercial strategist specializing in data-driven financial product innovation. With a Masters degree from Escuela Bancaria y Comercial, she excels at leading cross-functional teams using SCRUM methodology to develop and launch successful digital credit and payment solutions at Banco Compartamos.

Demonstrating a strong entrepreneurial drive, Andrea founded and managed Rehabi, an e-commerce venture. She personally developed its digital marketing and social media strategies, successfully growing the online presence and handling business administration and logistics to place thousands of orders.

Unique fact: While advancing in the banking sector, Andrea simultaneously launched her own e-commerce company from the ground up.

Personality Overview

Assertive

Value Driven

Curious

They are generally good communicators and can be hard to convince.  They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Fintech Innovation
Leads innovation strategy at a bank and attends events like FinnoSummit to stay current on fintech trends and drive new product creation.
Digital Lending
Managed the implementation and growth of the LanaPa’ti app, a digital credit solution that acquired 45, 000 clients under her leadership.
Customer Experience
Previously managed customer experience, where she designed a 360-degree methodology focused on improving UX across all customer contact points.

Media Appearances

Andrea has no verified media appearances

Work History

5-2023
Gerente Estrategia Productos Innovación at Banco Compartamos
4-2022 - 5-2023
Gerente experiencia y cuidado al cliente at Banco Compartamos
11-2018 - 12-2021
Gerente General / Fundadora at Rehabitat
1-2017 - 2-2018
Gerente soluciones de crédito grupal futuro at Banco Compartamos
10-2014 - 12-2016
Gerente de Crédito Comerciante at Banco Compartamos

Education

5-2025 - 6-2027
Maestría from Escuela Bancaria y Comercial
2015 - 2015
Diplomado from Instituto Tecnológico Autónomo de México

More Information

Social Presence :

Prographics :

Exp : 17 Location : Mexico City, Mexico Job Level : N/A Designation : Gerente Estrategia Productos Innovación at Banco Compartamos
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Insights For Selling To Andrea

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Invite them for a social do but don’t rely solely on the relationship
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrea is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Andrea

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Andrea move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Andrea take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Andrea

Personality Compatibility


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