Andrea Melani

Inquirer
DISC Type : dc

Performance Marketing Planning & Growth, Associate Director at G2

Spain

Overview

Andrea has no verified overview

Personality Overview

Hard To Convince

ROI Conscious

Judgemental

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Andrea has no verified topics they care about

Media Appearances

Andrea has no verified media appearances

Work History

2-2026
Performance Marketing Planning & Growth, Associate Director at G2
4-2024 - 1-2026
Performance Marketing Planning & Growth, Associate Director at Gartner
10-2022 - 4-2024
Performance Marketing Planning & Growth, Snr. Manager at Gartner
5-2021 - 10-2022
Digital Forecast & Insights, Snr. Manager Analytics at Nike
4-2020 - 5-2021
Digital Forecast & Insights, Manager Analytics at Nike

Education

2014 - 2016
Master of Science (MSc) from Copenhagen Business School
2010 - 2013
Bachelor of Business Administration from Università di Pisa

More Information

Social Presence :

Prographics :

Exp : 10 Location : Spain Job Level : Mid-senior Designation : Performance Marketing Planning & Growth, Associate Director at G2
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Insights For Selling To Andrea

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrea is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Andrea

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Andrea move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Andrea take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Andrea

Personality Compatibility


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