Andrea Ricciarelli

Judge
DISC Type : Dc

Head of Media Relations / Corporate Communication at Zalando

Berlin Metropolitan Area, Germany

Overview

Andrea is a marketing and communications leader with over 15 years of experience, currently serving as the Head of Corporate Communication and Media Relations at Zalando SE. He manages communications across all 25 markets, drawing on his expertise in PR, e-commerce, and branding. His colleagues describe him as a true professional with a holistic perspective.

He is a passionate advocate for Diversity & Inclusion, having previously led the communications for Zalandos D&I Strategy Launch. This commitment to social and political affairs is also reflected in his Second Level Masters Degree in Public, Social And Political Affairs from the Università di Bologna.

Before his current role, Andrea built and led the B2B PR department at trivago and was involved in executing the companys IPO communications.

Personality Overview

Objective Thinker

Features Driven

Generally Skeptic

They put a lot of effort into ensuring personal success.  They like to stay in control of the negotiation or defining of the terms. They prefer to move quickly, and expect the same from others.

Topics They Care About

Diversity & Inclusion
His professional headline highlights his passion for D&I advocacy, and he previously led the communications for Zalando's D&I Strategy Launch.
Corporate Communications
As the Head of Corporate Communication at Zalando, he leads the team for all 25 markets, shaping the company's external narrative.
E-commerce Storytelling
With extensive experience at Zalando and trivago, he specializes in crafting communication strategies for major e-commerce and platform businesses.

Media Appearances

Andrea has no verified media appearances

Work History

7-2022
Head of Media Relations / Corporate Communication at Zalando
1-2021 - 6-2022
Senior Team Lead Corporate Communications Northern & Mediterranean Europe at Zalando
7-2018 - 12-2020
Team Lead | Corporate Communications Northern & Mediterranean Europe at Zalando
1-2016 - 6-2018
Team Lead Global B2B Content Marketing Communication and Global B2B PR at trivago
11-2011 - 6-2015
Corporate Comms and PR Officer Consultant at ICWE GmbH

Education

2007 - 2010
Second Level Master Degree in Public from Alma Mater Studiorum – Università di Bologna
2005 - 2005
Education details unavailable from Universidad de Cantabria

More Information

Social Presence :

Prographics :

Exp : 15 Location : Berlin Metropolitan Area, Germany Job Level : Mid-senior Designation : Head of Media Relations / Corporate Communication at Zalando
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Insights For Selling To Andrea

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrea is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Andrea

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Andrea move?

  • If convinced, they can reach decisions quite fast.
  • Can Andrea take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Andrea

Personality Compatibility


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