Andrew Crenshaw

Inspirer
DISC Type : di

Head of GTM Engineering at Macmillan Learning

New York, New York, United States

Overview

Andrew Crenshaw is the Head of GTM Engineering at Macmillan Learning, where he pioneers AI-augmented automation for enterprise systems. His career includes leadership roles at Morgan Stanley in CRM and IT program management. People who have worked with him describe him as detail-oriented, responsible, and a strong leader.

Outside of technology, Andrew is a dedicated philatelist with a specialized focus on Southeast Asia. He is an active contributor to the Society of Indo-China Philatelists, having authored indexes and catalogs on the regions postal history, including Vietnamese military mail and revenue stamps.

He is the author of the "Indo-china Revenue Stamp Catalog, " a specialized guide for collectors.

Personality Overview

Charming & Persuasive

Decisive

Generous

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

AI-Augmented Automation
He is leading an initiative to build a development framework where 12 specialized AI agents collaborate with human engineers, transforming enterprise system delivery.
Enterprise GTM Systems
His role focuses on the strategy and delivery of revenue-enabling technology platforms, drawing on his extensive background in sales and marketing technology.
CRM & Customer Data
Previously owned the global CRM strategy at Morgan Stanley, focusing on usability, automation, and data quality to improve customer relationships and user adoption.

Media Appearances

Andrew has no verified media appearances

Work History

9-2015
Head of GTM Engineering at Macmillan Learning
6-2013 - 9-2015
Director, Customer Engagement Solutions at Macmillan Science and Education
5-2011 - 6-2013
Executive Director, Fixed Income IT Program Manager at Morgan Stanley
8-2002 - 5-2011
Executive Director, CRM Product Manager at Morgan Stanley
1-2001 - 8-2002
Senior Technical Project Manager at DMIND

Education

1985 - 1991
BS from University of Oregon
9-2022 - 9-2022
Education details unavailable from Product Marketing Alliance

More Information

Social Presence :

Prographics :

Exp : 29 Location : New York, New York, United States Job Level : Mid-senior Designation : Head of GTM Engineering at Macmillan Learning
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Andrew

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Andrew take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Andrew

Personality Compatibility


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