Andrew Robinson

Questioner
DISC Type : c

Fractional CIO / Advisor at HURLANDS PICKLEBALL + PADEL CLUB

London Area, United Kingdom

Overview

Andrew is a seasoned technology and data leader specializing in scaling private equity-backed businesses. As CIO at VivaGym Group, he was instrumental in growing the company from 60 to 270 gyms through digital transformation and platform modernization. He holds a BEng from Swansea University and now acts as a Fractional CIO and Board Advisor.

Colleagues describe him as having exceptional commercial awareness, intellectual curiosity, and being a conscientious team player. His latest professional venture aligns with the growing sports of Pickleball and Padel, indicating a keen interest in applying his tech expertise to new and expanding recreational industries.

Unique fact: Andrew has over 14 years of specialized experience in the low-cost, high-volume fitness industry, mastering its unique technological and data challenges.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Scaling Tech Platforms
His career highlights scaling VivaGym by over 200 locations, focusing on M&A integration and building technology platforms for rapid business growth.
Data-Driven Growth
He has a track record of transforming data functions to turn insights into revenue and customer growth, particularly in his roles at The Gym Group.
Fitness Industry Tech
With 14 years in the low-cost, high-volume fitness sector at companies like VivaGym and The Gym Group, he possesses deep domain expertise.

Media Appearances

Andrew has no verified media appearances

Work History

11-2025
Fractional CIO / Advisor at HURLANDS PICKLEBALL + PADEL CLUB
11-2025
Fractional CIO / Advisor at VivaGym
1-2019 - 11-2025
Chief Information Officer at VivaGym
3-2017 - 12-2018
Head of Data & Customer Insight at The Gym Group
1-2015 - 3-2017
Head of Analytics at The Gym Group

Education

1996 - 1999
BEng 2(i) from Swansea University / Prifysgol Abertawe
Education details unavailable from Radyr Comprehensive School

More Information

Social Presence :

Prographics :

Exp : 24 Location : London Area, United Kingdom Job Level : Leadership Designation : Fractional CIO / Advisor at HURLANDS PICKLEBALL + PADEL CLUB
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Andrew

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Andrew take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Andrew

Personality Compatibility


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