Anita Gouland
Login to view DISC.As the UK Head of eCommerce at Arla Foods, Anita Gouland is recognized for shaping digital transformation and inspiring teams to embrace new commercial models. Colleagues describe her as exciting, energetic, intellectual, and passionate. She holds an MSc from Newcastle University and a BSc from the University of Leeds.
Anita is passionate about people and performance, combining ambition with agility to keep Arla at the forefront of retail and media evolution. She actively seeks out specialist agencies to support the development of shopper research and channel strategy, demonstrating a forward-thinking and collaborative approach to growth.
She believes that in an ever-changing world, adaptation and flexibility are the keys to success in the grocery sector.
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