John Perkins BSc (Hons) ACA MBA

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DISC Type : cd

Joint CEO at Specsavers

Guernsey

Overview

John Perkins is the Joint CEO of Specsavers, the global optical and hearing care provider founded by his parents. He directs the companys strategic vision across all markets, leveraging a background that began at Deloitte and progressed through key financial and leadership roles within the family business. He holds an MBA in Retailing.

He is actively involved in social causes, notably through Specsavers partnership with The Big Issue to provide eyecare to people experiencing homelessness. A family man, he has spoken about his children at company events and is committed to preserving the family-led ethos of the business for future generations.

He is the son of Specsavers founders, Doug and Mary Perkins, and is now leading the company his parents started in 1984.

Personality Overview

Hard To Convince

ROI Conscious

Demanding

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Family Business Legacy
As the son of the founders, he is central to the family's succession plan, ensuring the business retains its core values and is not sold to external firms.
Social Responsibility
He actively champions initiatives to provide accessible eyecare for vulnerable populations, demonstrated by his work with The Big Issue and other homelessness charities.
Accessible Healthcare
Vocalizes a core company mission to make high-quality eye and hearing care accessible and affordable to everyone, regardless of their circumstances.

Media Appearances

Specsavers CEO on why its main purpose is 'not financial success'. Featured in Marketing Week

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A Message from Specsavers CEO, John Perkins. Featured in YouTube

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Work History

5-2015
Joint CEO at Specsavers
9-2007 - 4-2015
Joint Managing Director at Specsavers
9-2004 - 8-2007
Group Finance Director at Specsavers
10-1993 - 8-1998
Audit Manager at Deloitte

Education

2002 - 2002
Master of Business Administration (M.B.A.) from University of Stirling
1990 - 1993
Bachelor’s Degree from University of Bristol

More Information

Social Presence :

Prographics :

Exp : 25 Location : Guernsey Job Level : Leadership Designation : Joint CEO at Specsavers
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Refer to testimonials from others in similar positions

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from John

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will John move?

  • Their decision making speed is somewhere in the middle.
  • Can John take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And John

Personality Compatibility


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