Anita Yadav

Critic
DISC Type : C

Content Acquisition Manager at Wiley

Delhi, India

Overview

Anita is a publishing professional with over 16 years of experience in strategic content acquisition for the engineering, science, and mathematics sectors. As a Content Acquisition Manager at Wiley, she leads team strategy. She is currently enhancing her leadership skills through the PGPpro program at the Indian School of Business.

Driven by the belief that "Learning is the only way to get ahead in life, " Anita is an avid and continuous learner. She is passionate about her own professional development journey and stays updated on management and marketing principles through her coursework.

She is deeply proud of her affiliation with the Indian School of Business (ISB), celebrating its #5 global MBA ranking.

Personality Overview

Negotiator

Information Seeker

ROI Driven

They like to do things independently and don’t look for support from others.  They choose to analyze logically and value facts to emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Strategic Content Acquisition
Her entire career is focused on acquiring and managing high-value engineering, science, and mathematics content for global publication at Wiley.
Publishing Innovation
She actively follows and shares information on the future of publishing technologies, moving beyond traditional formats.
AI in Research
She is interested in platforms that integrate peer-reviewed research directly with AI tools to empower researchers and make science more discoverable.

Media Appearances

Anita has no verified media appearances

Work History

7-2024
Content Acquisition Manager at Wiley
9-2018 - 9-2025
Senior Commissioning Editor- Special Content, Research at John Wiley and Sons at John Wiley & Sons UK LLP
9-2015 - 9-2018
Acquisitions Editor, Global Research at John Wiley and Sons
8-2008 - 9-2015
Senior Editor at Pearson
9-2007 - 3-2008
editor at Quantum Technologies

Education

2004 - 2005
PGD in English Journalism from IIMC
1998 - 2000
Education details unavailable from Delhi Public School Vindhyanagar

More Information

Social Presence :

Prographics :

Exp : 17 Location : Delhi, India Job Level : Middle Designation : Content Acquisition Manager at Wiley
URL has been copied!

Insights For Selling To Anita

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anita is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Anita

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Anita move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Anita take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Anita

Personality Compatibility


Other Wiley Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.