Anita Yandell Jones

Trailblazer
DISC Type : ID

Chief Customer Officer at Ecotricity

Weston-Super-Mare, England, United Kingdom

Overview

Anita Yandell Jones is the Chief Customer Officer at Ecotricity, with C-suite responsibility for the domestic business and full P&L accountability. Described by peers as energetic, strategic, and determined, she leads customer service and operations for Britains greenest energy company. She is a University of Exeter graduate.

Outside of her executive role, Anita is passionate about sustainability and is actively involved in discussions on the net-zero transition, particularly within the South West of England. She has also participated in personal health and fitness journeys, including local Parkruns, to improve her wellbeing.

Before her extensive career in business leadership, Anita trained and qualified as a Registered Nurse.

Personality Overview

Assertive

Friendly But Fast

Persuasive

They are not against taking risks and can make tough decisions when required.
  They prefer to ensure that they are in control of the situation. A combination of speed and relationship gets the best response from them.

Topics They Care About

Customer Experience
Her role as CCO is focused on ensuring customers are at the heart of the business, leading to Ecotricity being named a Which? Recommended Provider in 2024.
Green Energy Transition
As a leader at a green energy company and a participant in net-zero transition discussions, she is deeply invested in promoting renewable energy and sustainable business practices.
Team Empowerment
She emphasizes instilling a customer-centric culture by empowering her team with the right knowledge and systems, involving them directly in redesigning customer journeys.

Media Appearances

Anita has no verified media appearances

Work History

2-2022
Chief Customer Officer at Ecotricity
8-2020 - 2-2022
Director of Service and Operations (Board) at Ecotricity
2-2019 - 8-2020
IUC National Head of Contact at Care UK
2-2019 - 5-2019
Interim Manager at Care UK
3-2018 - 2-2019
Head of Contact Centres at Newcross Healthcare Solutions

Education

1991 - 1994
Registered Nursing/Registered Nurse from University of Exeter
1983 - 1990
Education details unavailable from Worle

More Information

Social Presence :

Prographics :

Exp : 22 Location : Weston-Super-Mare, England, United Kingdom Job Level : Leadership Designation : Chief Customer Officer at Ecotricity
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Insights For Selling To Anita

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Ask them for a lunch or coffee once some rapport has been established
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Do not look like someone who doesn’t know what they are talking about
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anita is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Anita

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Anita move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Anita take some risk or not?

  • If necessary, they will be ready to take risks.

You And Anita

Personality Compatibility


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