Anna Bielecka

Inspirer
DISC Type : id

Global Brand PR Director at Barilla Group

Netherlands

Overview

Anna Bielecka is a Global Brand PR Director at Barilla with over 15 years of experience building successful 360-degree communication campaigns for major consumer brands. Her expertise spans digital marketing, influencer strategy, and crisis management. She holds Master of Arts degrees from the University of Exeter and Jagiellonian University.

While at Procter & Gamble, she was instrumental in leading international PR and social media campaigns, including the award-winning Like A Girl series for the Always brand.

Personality Overview

Achievment Oriented

Generous

Fast Adopter

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Global Brand Storytelling
She has a proven track record of creating impactful narratives, from the "Like A Girl" campaign at P&G to Barilla's "Tastes Like Family" brand platform.
Influencer Marketing
Described as a personal passion, she developed the global influencer marketing strategy for Pampers, one of P&G's largest brands, and continues to leverage partnerships at Barilla.
Creative Brand Activations
She promotes unique brand experiences, such as the pop-up "Basil Bar" bistro for Pesto Barilla in Milan and pasta-cooking workout timers with Derek Hough.

Media Appearances

Anna has no verified media appearances

Work History

3-2024
Global Brand PR Director at Barilla Group
11-2020 - 3-2024
Global Head of Brand PR at Just Eat Takeaway.com
1-2020 - 3-2024
Global Brand PR Manager at Just Eat Takeaway.com
5-2018 - 1-2020
Senior Regional Communications Manager, Baby & Feminine Care at Procter & Gamble
6-2017 - 1-2020
Global Baby Care Senior Communications Manager, Pampers Head Quarters at Procter & Gamble

Education

2004 - 2005
Master of Arts (MA) from University of Exeter
2000 - 2005
Master of Arts (M.A.) from Jagiellonian University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Netherlands Job Level : Mid-senior Designation : Global Brand PR Director at Barilla Group
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Anna

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Anna take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Anna

Personality Compatibility


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