Anna Dimitrova

Enthusiast
DISC Type : i

HR Director at Yotpo

Sofia, Sofia City, Bulgaria

Overview

Anna Dimitrova is the HR Director at Yotpo, where she leads people strategy with a focus on building high-performing teams. Described by colleagues as a passionate and focused "rockstar, " she leverages her Masters degree and certifications in IT recruiting and Neuro-Linguistic Programming to guide the HR function.

As a leader, Anna is highly valued for being a mentor and friend to her colleagues, fostering a culture of honesty and fairness. She believes in building strong relationships through constructive feedback and a shared drive for improvement, creating a highly motivated and collaborative team environment.

She is a certified Neuro-Linguistic Programming (NLP) Practitioner, a unique skill she applies to her HR and leadership role.

Personality Overview

Story Driven

Consensus Focused

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They are generally friendly, so be careful when relying on their word.

Topics They Care About

AI-Driven HR
Her company recently acquired an AI firm, and her social posts indicate a focus on leveraging AI for customer retention and internal people strategy.
Strategic HR Partnership
Actively recruits for roles that position HR as a critical strategic partner to business leaders, believing people strategy drives overall impact.
Talent Mentorship
Multiple recommendations praise her for being a dedicated mentor who develops her team members' skills and focuses on their professional growth.

Media Appearances

Anna has no verified media appearances

Work History

10-2024
HR Director at Yotpo
9-2022 - 11-2024
HR Manager at Yotpo
3-2022 - 9-2022
People Operations Manager at Via
7-2021 - 3-2022
HR Manager at Via
6-2019 - 6-2021
HR & Recruitment Manager at Mobile Wave Solutions

Education

2000 - 2005
Bachelor from Sofia University St. Kliment Ohridski
2008 - 2010
Master from University of National and World Economy

More Information

Social Presence :

Prographics :

Exp : 16 Location : Sofia, Sofia City, Bulgaria Job Level : Mid-senior Designation : HR Director at Yotpo
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Anna

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Anna take some risk or not?

  • They can take some low-probability risks if needed.

You And Anna

Personality Compatibility


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