Anna Dimitrova in

Anna Dimitrova

Enthusiast · DISC type i
HR Director at Yotpo
📍 Sofia, Sofia City, Bulgaria

Anna Dimitrova is the HR Director at Yotpo, where she leads people strategy with a focus on building high-performing teams. Described by colleagues as a passionate and focused "rockstar, " she leverages her Masters degree and certifications in IT recruiting and Neuro-Linguistic Programming to guide the HR function.

As a leader, Anna is highly valued for being a mentor and friend to her colleagues, fostering a culture of honesty and fairness. She believes in building strong relationships through constructive feedback and a shared drive for improvement, creating a highly motivated and collaborative team environment.

She is a certified Neuro-Linguistic Programming (NLP) Practitioner, a unique skill she applies to her HR and leadership role.

Read the full overview →
Experience
16 Years
Current Role
HR Director
Job Level
Mid-senior
Location
Sofia, Sofia City, Bulgaria
Personality Overview

How Anna shows up

Story Driven
Consensus Focused
Optimistic

Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional. They are generally friendly, so be careful when relying on their word.

Priorities

Topics Anna cares about

AI-Driven HR
Her company recently acquired an AI firm, and her social posts indicate a focus on leveraging AI for customer retention and internal people strategy.
Strategic HR Partnership
Actively recruits for roles that position HR as a critical strategic partner to business leaders, believing people strategy drives overall impact.
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Career

Work history

10-2024
HR Director
Yotpo
9-2022 - 11-2024
HR Manager
Yotpo
3-2022 - 9-2022
People Operations Manager
Via
7-2021 - 3-2022
HR Manager
Via
6-2019 - 6-2021
HR & Recruitment Manager
Mobile Wave Solutions
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2000 - 2005
Bachelor
Sofia University St. Kliment Ohridski
2008 - 2010
Master
University of National and World Economy
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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