Anna Toiva

Commander
DISC Type : D

Senior Talent Coach at Toptal

San Luis Potosí, Mexico

Overview

Anna is a Senior Talent Coach at Toptal with over 13 years of international HR experience. She specializes in building people-first cultures, driving talent development, and coaching global freelance talent. She holds an MSc from Aalto University and is a SHRM-SCP certified professional.

Originally from Finland and now based in Mexico, Anna has a passion for global environments. She embraces her Finnish heritage while living as an expatriate and deeply values maintaining long-term connections with former colleagues, who have traveled internationally to visit her.

Unique fact: A decade ago, she left her home country of Finland with a one-way ticket to start a new life abroad.

Personality Overview

Decisive

Candid & Clear

Strong-Willed

They prefer to move quickly, and expect the same from others.  They respond well to strong and respectful communication. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Global Talent Coaching
As a Senior Talent Coach at Toptal, she coaches a diverse, global network of remote freelance talent on topics ranging from job search strategies to communication.
People-First Cultures
Passionate about building people-first cultures, she aligns HR initiatives with company goals to drive performance, engagement, and long-term success.
Expatriate Life
Originally from Finland, she has lived and worked in the US, UAE, and Mexico for over a decade, often reflecting on what it means to be Finnish abroad.

Media Appearances

Anna has no verified media appearances

Work History

7-2025
Senior Talent Coach at Toptal
4-2022 - 7-2025
Talent Coach at Toptal
5-2020 - 8-2020
Director Human Resources, Europe, North Africa & Middle East at Metso Outotec
2-2019 - 4-2020
Director Human Resources, Middle East at Outotec
3-2017 - 1-2019
HR Manager, Mexico at Outotec

Education

2004 - 2009
MSc from Aalto University
2008 - 2008
Master level exchange from Università Bocconi

More Information

Social Presence :

Prographics :

Exp : 15 Location : San Luis Potosí, Mexico Job Level : N/A Designation : Senior Talent Coach at Toptal
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Anna

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • If convinced, they can reach decisions quite fast.
  • Can Anna take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Anna

Personality Compatibility


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