Anne Guenther, MBA, PMC V

Evaluator
DISC Type : DCS

Director of Product Marketing at Calix

Louisville, Colorado, United States

Overview

Anne has no verified overview

Personality Overview

Fast But Analytical

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Anne has no verified topics they care about

Media Appearances

Anne has no verified media appearances

Work History

3-2022
Director of Product Marketing at Calix
4-2019 - 3-2022
Strategic Marketing Director at KIOSK Information Systems
3-2018 - 4-2019
Senior Industry Consultant, Strategic Marketing at Windstream Enterprise
8-2015 - 3-2018
Director of Products at Altvia Solutions, LLC
1-2010 - 7-2014
Product Manager at Level 3 Communications

Education

MBA Cum Laude from Regis University
Certificate of Completion from St. Bonaventure University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Louisville, Colorado, United States Job Level : Mid-senior Designation : Director of Product Marketing at Calix
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Insights For Selling To Anne

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anne is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Anne

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Anne move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Anne take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Anne

Personality Compatibility


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