Anni Davidian

Go-getter
DISC Type : d

Personal Development Coach at Part-time

London Area, United Kingdom

Overview

Anni is an Executive Confidence Coach and Leadership Mentor, dedicated to helping high-performing professionals become confident, visible leaders. With a background in finance and innovation at TJX Europe, she coaches clients to excel in high-stakes moments.

Passionate about personal development, Anni explores themes of imposter syndrome, emotional relationships, and overcoming childhood fears. She also hosts workshops on self-worth and confidence.

Anni once had a face-off with a terrifying creature that goes back to a childhood nightmare.

Personality Overview

Self-Confident

Challenger

Vision Oriented

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Executive Coaching
Anni coaches high-performing professionals to build confidence and presence, enabling them to become visible leaders in high-stakes situations.
Leadership Development
As a Leadership Mentor, Anni guides professionals in enhancing their leadership skills and strategic communication in corporate environments.
Overcoming Imposter Syndrome
Anni frequently discusses imposter syndrome, recognizing it as a common experience for those who are new or ambitiously stretching themselves.

Media Appearances

Anni has no verified media appearances

Work History

9-2025
Personal Development Coach at Part-time
6-2022
Insight and Innovation Manager at TJX Europe
8-2020 - 6-2022
Commercial Finance Manager at TJX Europe
2-2019 - 8-2020
Financial Accounting Manager at TJX Europe
6-2017 - 2-2019
Corporate Internal Audit Manager at The TJX Companies, Inc.

Education

2012 - 2012
Visiting Undergraduate Program from Harvard University
2012 - 2013
Master of Accountancy and Control from University of Amsterdam

More Information

Social Presence :

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Exp : 13 Location : London Area, United Kingdom Job Level : Middle Designation : Personal Development Coach at Part-time
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Insights For Selling To Anni

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Highlight the competitive differentiation of your product

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anni is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Anni

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Anni move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Anni take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Anni

Personality Compatibility


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