Annie Cheng in

Annie Cheng

Observer · DISC type ic
VP, Head of Marketing, APAC at Authentic Brands Group
📍 Shanghai, China

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
32 Years
Current Role
VP, Head of Marketing, APAC
Job Level
Senior
Location
Shanghai, China
Personality Overview

How Annie shows up

Curious
Assertive
Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Priorities

Topics Annie cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

9-2025
VP, Head of Marketing, APAC
Authentic Brands Group
9-2017 - 8-2025
Marketing director of Entertainment , sports and Community, Converse Asia, Nike Inc
Converse
5-2012 - 9-2017
Entertainment Mktg Director,Greater China
Nike
4-2008 - 4-2012
Senior Manager, sports marketing & Events, Greater China
Nike
1-2001 - 4-2008
Head of Sports Marketing & influencer marketing , Nike Taiwan
Nike
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1989 - 1993
Bachelor of Arts (BA)
National Taiwan University
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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