Annie Cheng

Observer
DISC Type : ic

VP, Head of Marketing, APAC at Authentic Brands Group

Shanghai, China

Overview

Annie has no verified overview

Personality Overview

Curious

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Annie has no verified topics they care about

Media Appearances

Annie has no verified media appearances

Work History

9-2025
VP, Head of Marketing, APAC at Authentic Brands Group
9-2017 - 8-2025
Marketing director of Entertainment , sports and Community, Converse Asia, Nike Inc at Converse
5-2012 - 9-2017
Entertainment Mktg Director,Greater China at Nike
4-2008 - 4-2012
Senior Manager, sports marketing & Events, Greater China at Nike
1-2001 - 4-2008
Head of Sports Marketing & influencer marketing , Nike Taiwan at Nike

Education

1989 - 1993
Bachelor of Arts (BA) from National Taiwan University

More Information

Social Presence :

Prographics :

Exp : 32 Location : Shanghai, China Job Level : Senior Designation : VP, Head of Marketing, APAC at Authentic Brands Group
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Insights For Selling To Annie

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Persuade objectively how your product will help them achieve their goals
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Annie is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Annie

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Annie move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Annie take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Annie

Personality Compatibility


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