Anoud Otaibi in

Anoud Otaibi

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Commercial Engine Insights Manager at JTI
📍 London, England, United Kingdom

Anoud is a multilingual insights specialist with over 15 years of experience delivering consumer analytics for top-tier brands like JTI, Bacardi, and Philip Morris. A graduate of IE Business School, colleagues describe her as having a strong analytical mindset and being highly strategic, focused on driving consumer-centric change.

Outside of her core analytics roles, Anoud has a background in fashion, having studied Fashion Buying at ESMOD International. She is a proud and active alumna of her business school, indicating a strong value placed on her education and professional network.

She is actively looking for insights and analytics agencies that specialize in the duty-free industry.

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Experience
14 Years
Current Role
Commercial Engine Insights Manager
Job Level
Middle
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Anoud cares about

Consumer Centricity
Her profile repeatedly highlights a passion for consumer-centric strategy and empowering businesses to deliver exceptional consumer experiences through insights.
Duty-Free Insights
Has extensive experience in Global Travel Retail and Duty-Free sectors and has recently sought agency recommendations specifically for this niche.
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Career

Work history

12-2025
Commercial Engine Insights Manager
JTI
4-2025 - 12-2025
Insights & Research Manager
JTI
8-2023 - 4-2025
Insights Manager
Bacardi
4-2022 - 8-2023
Consumer Insights & Analytics Lead - GCC and Global Duty Free
Philip Morris International
10-2018 - 4-2022
Senior Insights Specialist - GCC and Global Duty Free
Philip Morris International
In the press

Media appearances

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Education
2009 - 2010
Master
IE Business School
2018 - 2018
Fashion Buying
ESMOD International
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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