Anoud Otaibi in

Anoud Otaibi

Critic · DISC type C
Commercial Engine Insights Manager at JTI
📍 London, England, United Kingdom

Anoud is a multilingual insights specialist with over 15 years of experience delivering consumer analytics for top-tier brands like JTI, Bacardi, and Philip Morris. A graduate of IE Business School, colleagues describe her as having a strong analytical mindset and being highly strategic, focused on driving consumer-centric change.

Outside of her core analytics roles, Anoud has a background in fashion, having studied Fashion Buying at ESMOD International. She is a proud and active alumna of her business school, indicating a strong value placed on her education and professional network.

She is actively looking for insights and analytics agencies that specialize in the duty-free industry.

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Experience
14 Years
Current Role
Commercial Engine Insights Manager
Job Level
Middle
Location
London, England, United Kingdom
Personality Overview

How Anoud shows up

Precise
Information Seeker
Critic

They like to do things independently and don’t look for support from others. It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Priorities

Topics Anoud cares about

Consumer Centricity
Her profile repeatedly highlights a passion for consumer-centric strategy and empowering businesses to deliver exceptional consumer experiences through insights.
Duty-Free Insights
Has extensive experience in Global Travel Retail and Duty-Free sectors and has recently sought agency recommendations specifically for this niche.
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Career

Work history

12-2025
Commercial Engine Insights Manager
JTI
4-2025 - 12-2025
Insights & Research Manager
JTI
8-2023 - 4-2025
Insights Manager
Bacardi
4-2022 - 8-2023
Consumer Insights & Analytics Lead - GCC and Global Duty Free
Philip Morris International
10-2018 - 4-2022
Senior Insights Specialist - GCC and Global Duty Free
Philip Morris International
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2009 - 2010
Master
IE Business School
2018 - 2018
Fashion Buying
ESMOD International
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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