Anthony Di Benedetto
Login to view DISC.Anthony Di Benedetto is a Professor of Marketing at Temple University, specializing in new product development and B2B marketing. An alumnus of McGill University, he co-authored the seminal textbook "New Products Management" and serves as Co-Editor-in-Chief of the Journal of Product Innovation Management.
He co-authored the foundational textbook "New Products Management, " a standard text used in business schools for over two decades.
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