Anthony Frattali in

Anthony Frattali

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Senior Vice President of Sales at UpKeep
📍 Los Angeles, California, United States

Anthony Frattali is the SVP of Sales at UpKeep, known for scaling high-performing sales organizations in the enterprise market. With a long history at Procore Technologies and a B. B. A. from California State University, Northridge, he is regarded as a strategic thinker and a hands-on team coach.

He is a father of two daughters residing in the Santa Clarita, California area. Known for being an incredible human being and thoughtful leader, he once started a "Hawaiian shirt Fridays" tradition at UpKeep to foster team spirit.

Unique fact: Anthony began his remarkable sales career as a door-to-door knife salesman.

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Experience
19 Years
Current Role
Senior Vice President of Sales
Job Level
Leadership
Location
Los Angeles, California, United States
Personality Overview

How Anthony shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Anthony cares about

AI-powered Platforms
He recently promoted UpKeep's new AI-powered, no-code app builder, demonstrating his focus on leveraging AI to create customized user solutions and drive platform innovation.
Data-Driven Operations
He has spoken on the importance of real-time data for proactive decision-making and is excited about UpKeep's intelligence and EHS modules for creating a single source of truth.
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Career

Work history

11-2023
Senior Vice President of Sales
UpKeep
1-2023 - 11-2023
Regional Vice President of Sales - NAMER
Procore Technologies
3-2022 - 1-2023
Vice President Of Strategic Sales
Procore Technologies
12-2019 - 3-2022
VP of Sales
Procore Technologies
7-2019 - 12-2019
Senior Vice President of Sales
UpKeep Maintenance Management
In the press

Media appearances

Welcoming Back UpKeep's New SVP of Sales: Anthony Frattali. Featured in UpKeep Blog
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Education
2001 - 2005
Bachelor of Business Administration (B.B.A.)
California State University, Northridge
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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