Anthony Frattali

Inspirer
DISC Type : di

Senior Vice President of Sales at UpKeep

Los Angeles, California, United States

Overview

Anthony Frattali is the SVP of Sales at UpKeep, known for scaling high-performing sales organizations in the enterprise market. With a long history at Procore Technologies and a B. B. A. from California State University, Northridge, he is regarded as a strategic thinker and a hands-on team coach.

He is a father of two daughters residing in the Santa Clarita, California area. Known for being an incredible human being and thoughtful leader, he once started a "Hawaiian shirt Fridays" tradition at UpKeep to foster team spirit.

Unique fact: Anthony began his remarkable sales career as a door-to-door knife salesman.

Personality Overview

Decisive

Charming & Persuasive

Generous

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

AI-powered Platforms
He recently promoted UpKeep's new AI-powered, no-code app builder, demonstrating his focus on leveraging AI to create customized user solutions and drive platform innovation.
Data-Driven Operations
He has spoken on the importance of real-time data for proactive decision-making and is excited about UpKeep's intelligence and EHS modules for creating a single source of truth.
Scaling Sales Teams
His career is defined by building and scaling sales organizations, focusing on strategic plans, process optimization, and team development at both UpKeep and Procore.

Media Appearances

Welcoming Back UpKeep's New SVP of Sales: Anthony Frattali. Featured in UpKeep Blog

See Now

Work History

11-2023
Senior Vice President of Sales at UpKeep
1-2023 - 11-2023
Regional Vice President of Sales - NAMER at Procore Technologies
3-2022 - 1-2023
Vice President Of Strategic Sales at Procore Technologies
12-2019 - 3-2022
VP of Sales at Procore Technologies
7-2019 - 12-2019
Senior Vice President of Sales at UpKeep Maintenance Management

Education

2001 - 2005
Bachelor of Business Administration (B.B.A.) from California State University, Northridge

More Information

Social Presence :

Prographics :

Exp : 19 Location : Los Angeles, California, United States Job Level : Leadership Designation : Senior Vice President of Sales at UpKeep
URL has been copied!

Insights For Selling To Anthony

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anthony is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Anthony

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Anthony move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Anthony take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Anthony

Personality Compatibility


Other UpKeep Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.