Antonella La Rocca

Antonella La Rocca is an Associate Professor at Università Cattolica del Sacro Cuore, specializing in B2B marketing, business relationships, and innovation. Her research focuses on interaction and dynamics within business networks. She earned her PhD from the Università della Svizzera italiana and has held academic positions in Norway and France.

She is professionally active within the academic community, serving as an editor for the Journal of Business and Industrial Marketing and as a board member for the Association for Key Account Management. She was also a track co-chair for a recent Società Italiana Marketing conference.

Unique fact: Antonella has a distinctly international academic career, having held professorships and research fellow positions in Italy, Switzerland, Norway, and France.