Antonella La Rocca is an Associate Professor at Università Cattolica del Sacro Cuore, specializing in B2B marketing, business relationships, and innovation. Her research focuses on interaction and dynamics within business networks. She earned her PhD from the Università della Svizzera italiana and has held academic positions in Norway and France.
She is professionally active within the academic community, serving as an editor for the Journal of Business and Industrial Marketing and as a board member for the Association for Key Account Management. She was also a track co-chair for a recent Società Italiana Marketing conference.
Unique fact: Antonella has a distinctly international academic career, having held professorships and research fellow positions in Italy, Switzerland, Norway, and France.
Antonella La Rocca
Associate Professor at Università Cattolica del Sacro Cuore
Italy
Overview
Topics They Care About
B2B Marketing
Her primary area of research, teaching, and publication. She recently co-chaired the B2B Marketing & Supply Chain Management track at the XXI SIM Conference.
Business Relationships
A core theme in her published research, focusing on the interaction, dynamics, and value creation between customers and suppliers in business networks.
Academic Publishing
Serves as an editor for the "Journal of Business & Industrial Marketing" and is an associate editor for "Management Decision", demonstrating deep involvement in academic literature.
Media Appearances
Antonella has no verified media appearances
Work History
1-2021
Associate Professor at Università Cattolica del Sacro Cuore
Education
Antonella has no verified education history
More Information
Social Presence :
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Exp : 5
Location : Italy
Job Level : N/A
Designation : Associate Professor at Università Cattolica del Sacro Cuore
