Antonio Musa

Questioner
DISC Type : c

Profesor de Cátedra at Tecnológico de Monterrey

San Luis Potosí, San Luis Potosí, Mexico

Overview

Antonio Musa is the Co-founder and Director General of CREDIAN, a non-bank financial institution (SOFOM) specializing in SME loans and leasing. With expertise in corporate finance and strategic planning, he holds an international Executive MBA from EGADE Business School and a degree in Financial Administration from Tecnológico de Monterrey, with studies in Shanghai.

He is an active leader within ASOFOM, the Mexican association for SOFOMES, where he has held several leadership roles and is a candidate for Vice President of the Western Region. He is committed to strengthening the non-bank financial sector through improved governance and technology.

Unique fact: Antonio co-founded his own financial firm, CREDIAN, shortly after being turned down for a business development position at a similar company in 2015.

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

SME Financing
He co-founded and leads CREDIAN, a firm dedicated to providing loans and leasing to small and medium-sized enterprises (SMEs) in Mexico.
Financial Inclusion
Advocates for non-bank financial institutions as a means to support local economies and reach sectors that traditional banking does not.
AI in Finance
He has publicly stated that the responsible and well-planned implementation of Artificial Intelligence is a fundamental pillar for the non-bank financial sector.

Media Appearances

Antonio has no verified media appearances

Work History

3-2025
Profesor de Cátedra at Tecnológico de Monterrey
2-2021 - 12-2023
Presidente Nacional del Comité de Crédito de Nómina at ASOFOM
10-2018 - 4-2020
Managing Partner at Prodensa Capital
10-2015
Cofundador at CREDIAN
2-2014 - 7-2014
Sourcing & QC Consultant at New Solutions Ltd

Education

2018 - 2020
Executive Master in Business Administration (One|MBA) from EGADE Business School del Tecnológico de Monterrey
2010 - 2015
Licenciatura from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 8 Location : San Luis Potosí, San Luis Potosí, Mexico Job Level : N/A Designation : Profesor de Cátedra at Tecnológico de Monterrey
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Insights For Selling To Antonio

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Antonio is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Antonio

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Antonio move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Antonio take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Antonio

Personality Compatibility


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