Anuj Rustagi in

Anuj Rustagi

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Chief Executive - Staples at ITC Limited
📍 Bengaluru, Karnataka, India

Anuj Rustagi is the Chief Executive for Staples at ITC Limited, overseeing major brands like Aashirvaad and 24 Mantra Organic. With a background from IIT Kanpur and ISB, his career includes leading multi-billion dollar global brands like Knorr at Unilever. Colleagues describe him as motivated, technically knowledgeable, and a delight to work with.

His professional interests suggest a focus on staying current with global business strategy and leadership principles. He actively follows thought leadership from publications like the Harvard Business Review to inform his approach to building world-class brands and high-performance teams.

Unique fact: Before joining ITC, he was the Global Brand Director for Knorr, Unilevers largest brand valued at approximately $5 billion.

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Experience
12 Years
Current Role
Chief Executive - Staples
Location
Bengaluru, Karnataka, India
Personality Overview

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Priorities

Topics Anuj cares about

Health & Nutrition
He actively promotes products that address nutritional gaps, such as protein-fortified flour and fiber-rich multigrain options to improve gut health.
Organic Foods
He leads ITC's organic foods business through brands like 24 Mantra Organic, aiming to make organic products more accessible to Indian consumers.
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Career

Work history

8-2025
Chief Executive - Staples
ITC Limited
7-2023 - 8-2025
Chief Operating Officer - Staples & Adjacencies
ITC Limited
10-2019 - 7-2023
COO - Chocolates, Coffee, Confectionery and New Business
ITC Limited
1-2017 - 9-2017
Global Brand Director - Knorr Equity (Master Brand, Global Communications, Digital, Social Mission)
Unilever
4-2014 - 12-2016
Global Brand Director - Signal/Pepsodent/Mentadent
Unilever
In the press

Media appearances

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Education
6-2001 - 5-2002
MBA
Indian School of Business
1992 - 1996
B. Tech
Indian Institute of Technology, Kanpur
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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