Anupreet Malhotra

Judge
DISC Type : Dc

Head of Marketing Operations & Strategic Project Delivery at Acuity Analytics

India

Overview

Anupreet Malhotra is a seasoned director with over 18 years of experience bridging the gap between high-level strategy and operational execution in IT and Marketing. A Prince2® certified professional, she specializes in leading business transformation, driving operational excellence, and managing global rebranding initiatives, particularly within the India and EMEA markets.

There is no publicly available information regarding Anupreets personal life or hobbies. Her public profile and activities are focused on her professional achievements and interests in technology and business transformation.

She recently led the complex, end-to-end global rebranding of Acuity Knowledge Partners to its new identity, Acuity Analytics.

Personality Overview

Quality Focused

Fast But Wary

Demanding

They are less concerned about the product and more about its potential impact.  They do not care very much about building rapport or relationships. They respond better to strong and respectful interactions.

Topics They Care About

Global Brand Transformation
Recently led the entire operational and strategic rebranding of Acuity Knowledge Partners to Acuity Analytics, coordinating across all business functions.
AI in Workflows
Attended a recent ServiceNow event focused on AI and Autonomous Workflows, which she described as a "transformative" experience.
Digital PMO
Presented a public webinar on the digital transformation of an IT Project Management Office, showcasing her expertise with tools like Smartsheet.

Media Appearances

Anupreet has no verified media appearances

Work History

1-2026
Head of Marketing Operations & Strategic Project Delivery at Acuity Analytics
3-2024
Information Technology - PMO Director at Acuity Analytics
7-2020 - 3-2024
Information Technology - PMO Associate Director at Acuity Analytics
4-2018 - 1-2020
Deputy Manager IT at Kohler Co.
10-2016 - 1-2018
Independent Entrepreneur at Maverick Studios

Education

2009 - 2011
Master of Business Administration (MBA) from BIMM
2006 - 2007
Diploma from UTL Technologies India Limited

More Information

Social Presence :

Prographics :

Exp : 15 Location : India Job Level : Mid-senior Designation : Head of Marketing Operations & Strategic Project Delivery at Acuity Analytics
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Insights For Selling To Anupreet

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Refer to testimonials from well-known industry leaders
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anupreet is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Anupreet

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Anupreet move?

  • If convinced, they can reach decisions quite fast.
  • Can Anupreet take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Anupreet

Personality Compatibility


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