Anusha Galla

Questioner
DISC Type : c

Head of Field Marketing, India at Cognizant Technology Solutions

Bengaluru, Karnataka, India

Overview

Anusha Galla is the Head of Field Marketing for India and the APJ Marketing Lead for Automotive Manufacturing at Cognizant. With over two decades of B2B/B2E marketing experience, she drives commercial growth through demand generation and brand development. People who have worked with her describe her as dedicated, intelligent, and a clear thinker.



A unique aspect of her career is her internal pivot at Cognizant from a role in pharmaceutical industry marketing to becoming the marketing lead for the Singapore, Hong Kong, and Japan regions.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Systematic

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

B2B Growth Strategy
Her entire career is focused on accelerating growth for consulting and IT services firms through innovative B2B and B2E marketing strategies.
Account-Based Marketing
She uses Account-Based Marketing (ABM) as a primary tool for pipeline building in her role and has completed specialized coursework in the subject.
Future of Mobility
As the marketing lead for Automotive Manufacturing in APJ, she is actively involved in industry discussions, such as the ET EV Conclave.

Media Appearances

Anusha has no verified media appearances

Work History

4-2007
Head of Field Marketing, India at Cognizant Technology Solutions
4-2006 - 12-2006
Lead - Marcom at SAP Labs India
5-2005 - 8-2005
Asst Manager Marketing - SAP India Pvt. Ltd. at SAP
9-2003 - 6-2005
Assistant Manager Operations at Solutions Integrated Marketing Services Private Limited
Asst Manager Operations at Sercon India Pvt. Ltd.

Education

2016 - 2016
Digital Marketing & Analytics Online Course from All India Management Association (AIMA)
2014 - 2014
Account Based Marketing - Online Course from ITSMA

More Information

Social Presence :

Prographics :

Exp : 21 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Head of Field Marketing, India at Cognizant Technology Solutions
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Insights For Selling To Anusha

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anusha is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Anusha

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Anusha move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Anusha take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Anusha

Personality Compatibility


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