April French Furnell

Observer
DISC Type : ci

Head of Content at Hogan Lovells

London, England, United Kingdom

Overview

April has no verified overview

Personality Overview

Example Seeker

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

April has no verified topics they care about

Media Appearances

April has no verified media appearances

Work History

1-2025
Head of Content at Hogan Lovells
9-2022 - 1-2025
Senior Content Manager at Hogan Lovells
1-2022 - 9-2022
Public Relations Manager at Hogan Lovells
6-2021 - 1-2022
Publisher and digital editor at Citywealth
10-2018 - 6-2021
Deputy Editor at Citywealth

Education

4-2025 - 5-2025
Other; Certificate in Leadership Principles from Harvard Business School Online
2008 - 2011
Bachelor of Laws (LL.B.) from University of York

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Content at Hogan Lovells
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Insights For Selling To April

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Share testimonials from known people and give multiple examples of product value
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with April is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from April

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will April move?

  • They like to analyze well and then make their decisions.
  • Can April take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And April

Personality Compatibility


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