April Robb

Trailblazer
DISC Type : ID

Deputy Vice President, Content Marketing at ifaw

Concord, Massachusetts, United States

Overview

April has no verified overview

Personality Overview

Persuasive

Charismatic

Informal

They are charming and have the ability to align others behind their decisions.  They like to keep things under control. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

April has no verified topics they care about

Media Appearances

April has no verified media appearances

Work History

11-2022
Deputy Vice President, Content Marketing at ifaw
11-2020 - 6-2022
Vice President of Content and Creative Services at Sprinklr
12-2018 - 9-2020
Vice President, Content & Demand Generation at TraceLink
10-2016 - 11-2018
Sr. Director, Worldwide Demand Gen and Content at TraceLink
12-2015 - 10-2016
Sr. Directer, Content Marketing at TraceLink

Education

Bachelor's of Science from Bryn Mawr College

More Information

Social Presence :

Prographics :

Exp : 17 Location : Concord, Massachusetts, United States Job Level : Senior Designation : Deputy Vice President, Content Marketing at ifaw
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Insights For Selling To April

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Talk about yourself and some of your achievements at the start of the conversation
  • Address your competition clearly and confidently

DONT's

  • Avoid unnecessary negativity or slowness
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with April is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from April

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will April move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can April take some risk or not?

  • They can take risks if necessary.

You And April

Personality Compatibility


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