Arantza Barberá
Login to view DISC.Arantza Barberá is the Head of Marketing and Category at General Mills, bringing over 15 years of FMCG experience. Educated at ESIC Business & Marketing School, she excels in building strong brand strategies and is often described by colleagues as an engaging, reliable, and ambitious leader.
Outside of her professional role, Arantza is interested in the strategic application of AI in business and appreciates high-quality narrative through podcasts like "El Extraordinario". She actively supports initiatives to promote female talent and has a passion for mentoring the next generation of professionals.
Unique fact: Arantza led a brand collaboration with renowned avant-garde chef Dabiz Muñoz to create a new exclusive product for Häagen-Dazs.
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