Archana Mahadevan

Critic
DISC Type : C

SVP, Strategy Director at Arnold Worldwide

Greater Chicago Area, United States

Overview

Archana is the SVP, Strategy Director at Arnold Worldwide, an award-winning strategic leader with over 15 years of experience shaping narratives for global brands like Progressive, McDonalds, and Google. Colleagues describe her as brilliant, insightful, and a nurturing leader.

Originally from India, Archana moved to the U. S. to pursue her passion for advertising. She is a mother of two and a passionate advocate for DEI, striving to bring an "immigrant gaze" to storytelling. In her free time, she enjoys nature and deep conversations.

She was recently selected for the prestigious Cannes "See It Be It 2025" cohort, a program for future female creative leaders.

Personality Overview

Critic

ROI Driven

Precise

They prefer to analyze logically and value objective facts over emotions.  They like to take decisions independently and do not seek others' support often. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Women in Leadership
Selected for the exclusive Cannes "See It Be It 2025" cohort, a program designed to accelerate the careers of future female creative leaders in the industry.
Inclusive Storytelling
A passionate advocate for DEI initiatives, she focuses on bringing an underrepresented "immigrant gaze" and culturally nuanced narratives to global campaigns.
Full-Funnel Strategy
Leads the strategic vision for brands like Progressive, building full-funnel creative strategies that connect brand purpose with measurable business outcomes.

Media Appearances

Archana has no verified media appearances

Work History

1-2024
SVP, Strategy Director at Arnold Worldwide
10-2022 - 1-2024
Group Strategy Director at DDB
4-2019 - 11-2022
VP, Strategy Director at DDB
1-2013 - 4-2017
Senior Brand Strategist at DDB
5-2007 - 9-2009
Account Planner, Adwords. Product Marketing at Google

Education

2010 - 2012
Masters Candidate Creative Brand Managament from Virginia Commonwealth University
2007 - 2008
Post Graduate Diploma Certificate in Advertising Management & Public Relations from Mudra Institute Of Communications

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Chicago Area, United States Job Level : Leadership Designation : SVP, Strategy Director at Arnold Worldwide
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Insights For Selling To Archana

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Archana is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Archana

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Archana move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Archana take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Archana

Personality Compatibility


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