Arilda Vasconcelos

Critic
DISC Type : C

Diretora Executiva de Operações at PagBank

São Paulo, São Paulo, Brazil

Overview

Arilda Vasconcelos is a seasoned executive with over two decades of experience in customer experience, CRM, and operations. As Executive Director of Operations at PagBank, she focuses on optimizing service delivery and logistics through innovative strategies and technology. She holds an MBA from Insper.

Outside of her corporate role, Arilda shows a commitment to social impact. She has been involved in projects that focus on creating employability and offering professional training for individuals in vulnerable communities, demonstrating a passion for community development.

Unique fact: She has a pragmatic view on AI, stating, "IA sozinha não vai funcionar. IA por IA é marketing" (AI by itself wont work. AI for AIs sake is marketing).

Personality Overview

Critic

Information Seeker

Objective Thinker

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They like to take decisions independently and do not seek others' support often.

Topics They Care About

AI in CX
Advocates for the practical application of AI to improve customer service efficiency, highlighting its use in chatbots and process automation at PagBank to reduce costs.
Human-AI Collaboration
Believes technology's role is to empower people, not replace them. She emphasizes developing teams to work with AI, creating a mix of technology and human-centric service.
Data-Driven Personalization
Focuses on creating a 360-degree view of the customer, using data from CRM and other platforms to personalize communication, offers, and the overall customer journey.

Media Appearances

Arilda has no verified media appearances

Work History

1-2023
Diretora Executiva de Operações at PagBank
4-2020 - 12-2022
Diretora Atendimento a Clientes e CRM at PagBank
4-2018 - 4-2020
Diretora de CRM e Clientes Varejo at PagBank
5-2014 - 1-2016
Senior Telemarketing Manager at Cielo
7-2008 - 4-2014
Loyalty Manager at Cielo

Education

2005 - 2006
Master of Business Administration (MBA) from Insper Instituto de Ensino e Pesquisa
1992 - 1995
Bacharel in Advertising and Marketing from Universidade Metodista de Piracicaba

More Information

Social Presence :

Prographics :

Exp : 29 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Diretora Executiva de Operações at PagBank
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Insights For Selling To Arilda

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arilda is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Arilda

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Arilda move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Arilda take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Arilda

Personality Compatibility


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