Arilda Vasconcelos in

Arilda Vasconcelos

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Diretora Executiva de Operações at PagBank
📍 São Paulo, São Paulo, Brazil

Arilda Vasconcelos is a seasoned executive with over two decades of experience in customer experience, CRM, and operations. As Executive Director of Operations at PagBank, she focuses on optimizing service delivery and logistics through innovative strategies and technology. She holds an MBA from Insper.

Outside of her corporate role, Arilda shows a commitment to social impact. She has been involved in projects that focus on creating employability and offering professional training for individuals in vulnerable communities, demonstrating a passion for community development.

Unique fact: She has a pragmatic view on AI, stating, "IA sozinha não vai funcionar. IA por IA é marketing" (AI by itself wont work. AI for AIs sake is marketing).

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Experience
29 Years
Current Role
Diretora Executiva de Operações
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Communication Style
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Priorities

Topics Arilda cares about

AI in CX
Advocates for the practical application of AI to improve customer service efficiency, highlighting its use in chatbots and process automation at PagBank to reduce costs.
Human-AI Collaboration
Believes technology's role is to empower people, not replace them. She emphasizes developing teams to work with AI, creating a mix of technology and human-centric service.
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Career

Work history

1-2023
Diretora Executiva de Operações
PagBank
4-2020 - 12-2022
Diretora Atendimento a Clientes e CRM
PagBank
4-2018 - 4-2020
Diretora de CRM e Clientes Varejo
PagBank
5-2014 - 1-2016
Senior Telemarketing Manager
Cielo
7-2008 - 4-2014
Loyalty Manager
Cielo
In the press

Media appearances

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Education
2005 - 2006
Master of Business Administration (MBA)
Insper Instituto de Ensino e Pesquisa
1992 - 1995
Bacharel in Advertising and Marketing
Universidade Metodista de Piracicaba
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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