Arpita Ray

Trailblazer
DISC Type : DI

Director, Campaign Marketing, NA at Ricoh USA, Inc.

Ancaster, Ontario, Canada

Overview

Arpita is the Director of Campaign marketing for North America at Ricoh, leveraging over 20 years of global experience to drive growth with AI and tech-first marketing strategies. Holding a post-graduate degree from Macquarie University, people she has worked with often call her efficient, creative, and a great team player.

As a passionate explorer, Arpita loves to travel, experience diverse cultures, and try new cuisines. This interest in global perspectives is reflected in her professional life, which has spanned six different countries and has given her a unique multicultural viewpoint.

She won academic excellence awards for both International Business Strategy and Leading in Culturally Diverse Environments.

Personality Overview

Achievement-Oriented

Assertive

Friendly But Fast

They will bat for you if they come to believe in you.  They are not against taking risks and can make tough decisions when required.
 A combination of speed and relationship gets the best response from them.

Topics They Care About

AI in Marketing
A self-described "hands-on explorer" of using AI in digital marketing to impact business growth and enhance the customer experience.
Demand Generation
Has led multiple teams responsible for driving demand, growth, and conversion through multi-channel campaigns for Ricoh across North America.
Account-Based Marketing
Recently became Momentum ITSMA ABM Certified, showing a commitment to targeted and personalized marketing strategies.

Media Appearances

Arpita has no verified media appearances

Work History

4-2025
Director, Campaign Marketing, NA at Ricoh USA, Inc.
12-2022 - 4-2025
Sr. Manager, Digital Marketing, North America at Ricoh USA, Inc.
7-2021 - 12-2022
Sr. Manager, Demand Generation, Canada at Ricoh Canada Inc.
5-2019 - 7-2021
Sr. Marketing Manager at Ricoh Canada Inc.
5-2017 - 5-2019
Portfolio Marketing Manager at Ricoh Canada Inc.

Education

2013 - 2015
Post-Graduate from Macquarie University
2001 - 2005
BA from Webster University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Ancaster, Ontario, Canada Job Level : Mid-senior Designation : Director, Campaign Marketing, NA at Ricoh USA, Inc.
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Insights For Selling To Arpita

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage
  • Help them visualize the impact of their decision

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arpita is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Arpita

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Arpita move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Arpita take some risk or not?

  • If necessary, they will be ready to take risks.

You And Arpita

Personality Compatibility


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