Arthur Debert

Questioner
DISC Type : c

Founder & Chief Product Officer at Loggi

São Paulo, São Paulo, Brazil

Overview

Arthur Debert is the Co-founder and Chief Product Officer of Loggi, leveraging a unique background in both economics and cinema. He served as Loggis first CTO, building its core architecture, before transitioning to CPO to lead the companys product vision and design in its mission to transform Brazils logistics network.

His career began in filmmaking before a fascination with programming led him to technology. This creative foundation complements his professional interests in large-scale systems like those of NASA and UPS. Arthur is also a public advocate for diversity and inclusion, specifically supporting the LGBTQ+ community within his company.

Unique fact: He taught himself programming and pivoted his career from film to technology while waiting for production to begin on a movie he was working on.

Personality Overview

Cautious & Analytical

Systematic

Price-Sensitive

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Logistics Technology
As co-founder of Loggi, he is dedicated to solving Brazil's complex logistics challenges by building an efficient, technology-first delivery network from the ground up.
Product Management
Currently CPO, he is responsible for Loggi's product vision and design, and has highlighted the importance of the product management function within the company.
Career Pivots
He has a unique career path, moving from filmmaking into special effects and ultimately software engineering, demonstrating an interest in multidisciplinary problem-solving.

Media Appearances

Arthur Debert, co‑founder and CPO at Loggi. Featured in Bay Brazil

See Now

Work History

1-2016
Founder & Chief Product Officer at Loggi
6-2013 - 1-2016
Founder & CTO at Loggi
3-2011 - 6-2013
Technical Lead at Participatory Culture Foundation
11-2007 - 9-2009
Chief Technology Officer at Gringo.nu
10-2006 - 11-2007
Developer at Gringo.nu

Education

1998 - 2001
Undergraduate from FAAP - Fundação Armando Alvares Penteado
1996 - 1999
Economics from School of Economics, Business and Accounting at the University of São Paulo

More Information

Social Presence :

Prographics :

Exp : 23 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : Founder & Chief Product Officer at Loggi
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Insights For Selling To Arthur

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arthur is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Arthur

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Arthur move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Arthur take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Arthur

Personality Compatibility


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