Ash Sykes

Inquirer
DISC Type : dc

Software Engineer at Starling Bank

United Kingdom

Overview

Ash has no verified overview

Personality Overview

Judgemental

Upfront

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Ash has no verified topics they care about

Media Appearances

Ash has no verified media appearances

Work History

4-2023
Software Engineer at Starling Bank
2-2020 - 4-2023
Principal Consultant at Infinity Works
12-2018 - 2-2020
Technical Expert at Asda
1-2018 - 12-2018
Senior Software Developer at Edgetic
11-2015 - 12-2017
Development Team Lead at Asda

Education

2006 - 2009
1st from University of Leeds

More Information

Social Presence :

Prographics :

Exp : 16 Location : United Kingdom Job Level : Mid-senior Designation : Software Engineer at Starling Bank
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Insights For Selling To Ash

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Tell them that you are there to help them create visible impact within their organization
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ash is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Ash

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ash move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Ash take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Ash

Personality Compatibility


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