Ashita Kachru

Go-getter
DISC Type : d

Director of Engineering at 9fin

Woking, England, United Kingdom

Overview

Ashita is a highly accomplished technology executive with over 20 years of experience leading large engineering teams and overseeing complex systems. Currently the Director of Engineering at 9fin, she has a background in Computer Science from Birla Institute of Technology and Science, Pilani. Colleagues describe her as knowledgeable, communicative, and strategic.

Outside of her main career, Ashita is the founder of SpeechBuds. She shows great enthusiasm for personal and professional growth, viewing her career moves as jumping "from one rocket ship to another. " She also takes pride in her familys technical achievements, particularly her brothers work at Nokia.

Unique fact: Ashita enjoys celebrating her familys engineering talent, noting her brother is a design engineer at Nokias system-on-chip department—much "closer to the metal" than she is.

Personality Overview

Self-Confident

Decisive

Direct & Candid

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Engineering Culture
Showcases a passion for creating an innovative environment for engineers, referring to the outcome of an innovation event as "pure magic. "
Modern Architectures
She publicly discusses advanced architectural concepts like Microservices, Domain-Driven Design (DDD), and Event-Driven Architecture (EDA), indicating a deep interest in modern system design.
Generative AI
Keeps up with cutting-edge technology trends and explicitly includes Generative AI in her discussions on modern, impactful technologies.

Media Appearances

Ashita has no verified media appearances

Work History

1-2026
Director of Engineering at 9fin
8-2023 - 1-2026
Head of Engineering at Motorway
1-2021 - 1-2026
Founder at SpeechBuds
8-2021 - 8-2023
Senior Director Of Engineering at Macmillan Learning
8-2018 - 8-2021
Director Of Engineering at Macmillan Learning

Education

2003 - 2005
MS from Birla Institute of Technology and Science, Pilani
1998 - 2002
BE Computer Science from MD University Rohtak

More Information

Social Presence :

Prographics :

Exp : 11 Location : Woking, England, United Kingdom Job Level : Mid-senior Designation : Director of Engineering at 9fin
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Insights For Selling To Ashita

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Refer to testimonials from others in similar positions
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashita is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Ashita

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ashita move?

  • Their decision making speed is somewhere in the middle.
  • Can Ashita take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Ashita

Personality Compatibility


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