Ashley Rowland

Trailblazer
DISC Type : ID

Co-Founder at Technology Advisor Alliance

Boise, Idaho, United States

Overview

Ashley Rowland is the co-founder of Adaptiv Advisors and the Technology Advisor Alliance, guiding businesses through complex technology purchasing decisions. A Presidents Club winner from her time at Comcast, she holds a bachelors degree from the University of Pittsburgh. People who work with her describe her as authentic and knowledgeable.

Personality Overview

Informal

Achievement-Oriented

Values Relationships

They are more likely to be open to unproven but exciting technologies.  They do not mind taking risks and can make hard decisions, if necessary. If they come to believe in your value proposition, they will be your champion.

Topics They Care About

Technology Advisory
Co-founded two firms, Adaptiv Advisors and the Technology Advisor Alliance, focused on helping businesses navigate technology purchasing and supporting other advisors.
Professional Communities
Created the Technology Advisor Alliance, a private community for technology advisors to share insights, collaborate, and help each other succeed.
Vendor Accountability
Believes that poor vendor support is the primary reason clients don't renew contracts, directly impacting the reputation of the advising partner.

Media Appearances

Adaptiv Advisors on Tapping Into the Tech Advisor Community. Featured in Channel Insider

See Now

Work History

6-2022
Co-Founder at Technology Advisor Alliance
7-2021 - 2-2023
Founder at Recurring Raise
11-2019
Technology Sourcing Partner at Adaptiv Advisors
9-2019 - 11-2019
Key Account Sales at Ciena
4-2011 - 9-2019
Senior Business Account Executive at Comcast

Education

Bachelors from University of Pittsburgh

More Information

Social Presence :

Prographics :

Exp : 18 Location : Boise, Idaho, United States Job Level : Leadership Designation : Co-Founder at Technology Advisor Alliance

Interested in

Sports

Soccer

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Insights For Selling To Ashley

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Display high self-confidence and expect them to have a strong personality.
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashley is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Ashley

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Ashley move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Ashley take some risk or not?

  • They can take risks if necessary.

You And Ashley

Personality Compatibility


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