Ashley Soroka, PMP

Questioner
DISC Type : c

Senior Manager, Enablement Solutions at Rithum

Albany, New York, United States

Overview

Ashley has no verified overview

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Ashley has no verified topics they care about

Media Appearances

Ashley has no verified media appearances

Work History

1-2025
Senior Manager, Enablement Solutions at Rithum
9-2023 - 1-2025
Manager Global Technical Writing at Rithum
10-2019 - 9-2023
Manager, Operations Communications and Training at Rithum
9-2016 - 10-2019
Onboarding Supervisor at Rithum
5-2014 - 9-2016
Regional Healthcare Director, PSC at Bryant & Stratton College

Education

2009 - 2011
Masters from University of the Rockies
2004 - 2008
Bachelor from SUNY Oneonta

More Information

Social Presence :

Prographics :

Exp : 19 Location : Albany, New York, United States Job Level : Middle Designation : Senior Manager, Enablement Solutions at Rithum
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Insights For Selling To Ashley

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashley is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Ashley

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ashley move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Ashley take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Ashley

Personality Compatibility


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