Vina Sarna in

Vina Sarna

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Chief Operating Officer at Amplify
📍 Netherlands

Vina Sarna is the Chief Operating Officer at Amplify, leveraging over 15 years of global experience to scale companies. She specializes in building people and operating systems to drive sustainable performance. Colleagues describe her as a resourceful, dedicated, and natural-born leader with exceptional communication skills. She holds a Masters degree from Universiti Tun Abdul Razak.

Her professional focus lies at the intersection of people, operations, and strategy, with a keen interest in KPI-driven performance models and leadership enablement. She is passionate about creating nurturing environments and building strong relationships with internal and external stakeholders to solve complex challenges related to growth and execution discipline.

At a previous role, Vina improved employee sales performance and productivity by 85% through tailored Learning & Development initiatives.

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Experience
17 Years
Current Role
Chief Operating Officer
Job Level
Leadership
Location
Netherlands
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Vina cares about

Healthcare Automation
As COO of Amplify, she oversees AI-driven workflow automation products for healthcare. She has recently posted about the nuances and challenges of implementing automation effectively.
Scaling Operations
Her career focuses on building systems for companies experiencing high growth, ensuring performance and execution don't break under pressure.
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Career

Work history

3-2024
Chief Operating Officer
Amplify
3-2024
Chief Operating Officer
iFax™
3-2024
Chief Operating Officer
Fill
4-2022 - 12-2023
Global Head of HR
Salescode
5-2019 - 4-2022
Director of Learning and Development (HR Strategic Support Lead)
Salescode
In the press

Media appearances

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Education
11-2023 - 11-2025
Master's degree
Universiti Tun Abdul Razak (UNIRAZAK)
Advanced Diploma in Management
Universiti Tun Abdul Razak (UNIRAZAK)
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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