Vina Sarna

Trailblazer
DISC Type : DI

Chief Operating Officer at Amplify

Netherlands

Overview

Vina Sarna is the Chief Operating Officer at Amplify, leveraging over 15 years of global experience to scale companies. She specializes in building people and operating systems to drive sustainable performance. Colleagues describe her as a resourceful, dedicated, and natural-born leader with exceptional communication skills. She holds a Masters degree from Universiti Tun Abdul Razak.

Her professional focus lies at the intersection of people, operations, and strategy, with a keen interest in KPI-driven performance models and leadership enablement. She is passionate about creating nurturing environments and building strong relationships with internal and external stakeholders to solve complex challenges related to growth and execution discipline.

At a previous role, Vina improved employee sales performance and productivity by 85% through tailored Learning & Development initiatives.

Personality Overview

Values Relationships

Persuasive

Achievement-Oriented

They prefer to ensure that they are in control of the situation.  They are more likely to accept new and exciting technologies. They will bat for you if they come to believe in you.

Topics They Care About

Healthcare Automation
As COO of Amplify, she oversees AI-driven workflow automation products for healthcare. She has recently posted about the nuances and challenges of implementing automation effectively.
Scaling Operations
Her career focuses on building systems for companies experiencing high growth, ensuring performance and execution don't break under pressure.
Leadership Development
With a background as a Global Head of HR and Director of L&D, she has extensive experience in leadership enablement and creating high-performing teams.

Media Appearances

Vina has no verified media appearances

Work History

3-2024
Chief Operating Officer at Amplify
3-2024
Chief Operating Officer at iFax™
3-2024
Chief Operating Officer at Fill
4-2022 - 12-2023
Global Head of HR at Salescode
5-2019 - 4-2022
Director of Learning and Development (HR Strategic Support Lead) at Salescode

Education

11-2023 - 11-2025
Master's degree from Universiti Tun Abdul Razak (UNIRAZAK)
Advanced Diploma in Management from Universiti Tun Abdul Razak (UNIRAZAK)

More Information

Social Presence :

Prographics :

Exp : 17 Location : Netherlands Job Level : Leadership Designation : Chief Operating Officer at Amplify
URL has been copied!

Insights For Selling To Vina

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Give them control of the sales process
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vina is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Vina

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Vina move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Vina take some risk or not?

  • If necessary, they will be ready to take risks.

You And Vina

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.