Ashley Watkins

Wildcard
DISC Type : ics

Head Of Enterprise Data & AI Governance at M&G plc

United Kingdom

Overview

Ashley has no verified overview

Personality Overview

Requires Proof

Friendly But Slow

Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Ashley has no verified topics they care about

Media Appearances

Ashley has no verified media appearances

Work History

12-2020 - 9-2025
Head Of Enterprise Data & AI Governance at M&G plc
9-2018 - 11-2020
Associate - Senior Manager at KPMG UK
7-2017 - 7-2018
Head Of Data Management at Dell Financial Services EMEA
8-2012 - 6-2017
Manager at KPMG UK
2-2009 - 8-2012
Consultant at Kainos Software Ltd

Education

2010 - 2012
MSc from City St George’s, University of London
2004 - 2008
(Honours) from Queen's University Belfast

More Information

Social Presence :

Prographics :

Exp : 16 Location : United Kingdom Job Level : N/A Designation : Head Of Enterprise Data & AI Governance at M&G plc
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Insights For Selling To Ashley

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Help them realize that there is no personal risk in making this decision
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashley is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Ashley

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Ashley move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Ashley take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Ashley

Personality Compatibility


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