Ashley Widmer

Questioner
DISC Type : c

Project Coordinator to SVP of SMB & Mid-Market Sales at KnowBe4 at KnowBe4

Clearwater, Florida, United States

Overview

Ashley Widmer is a Senior Project Coordinator at KnowBe4, an expert in delivering complex, cross-functional projects that support SMB and Mid-Market sales teams. Holding a Lean Six Sigma Yellow Belt and a BA from St. Petersburg College, she focuses on building high-performance sales cultures within the cybersecurity awareness industry.

Deeply invested in her professional environment, Ashley frequently celebrates her teams successes and company milestones. Her posts highlight a strong appreciation for workplace culture and the people she works with, reflecting her passion for fostering positive and collaborative team dynamics. She also has a stated interest in leadership development.

She recently celebrated her seven-year work anniversary with KnowBe4, having grown through multiple roles within the company.

Personality Overview

Price-Sensitive

Value Seeker

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to do thorough analysis of any situation.

Topics They Care About

Project Coordination
Her role centers on managing complex, cross-functional projects, ensuring they are delivered on time and within budget to support senior sales leadership.
Sales Culture
Her professional headline explicitly states she is a "Builder of High-Performance Sales Cultures, " indicating a focus on sales enablement and team motivation.
Workplace Culture
Her social media activity shows a genuine passion for company culture, celebrating work anniversaries, team events, and colleague successes.

Media Appearances

Ashley has no verified media appearances

Work History

1-2019
Project Coordinator to SVP of SMB & Mid-Market Sales at KnowBe4 at KnowBe4
1-2019 - 11-2020
Executive Assistant to SVP of SMB Sales at KnowBe4
10-2018 - 1-2019
Channel Administrator at KnowBe4
8-2015 - 10-2018
Admissions Representative at Orbis Education
12-2012 - 8-2015
Guest Services Consultant at Ideal Image

Education

2007 - 2012
BA from St. Petersburg College

More Information

Social Presence :

Prographics :

Exp : 16 Location : Clearwater, Florida, United States Job Level : Leadership Designation : Project Coordinator to SVP of SMB & Mid-Market Sales at KnowBe4 at KnowBe4
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Insights For Selling To Ashley

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashley is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Ashley

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ashley move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Ashley take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Ashley

Personality Compatibility


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