Ashok Dash

Captain
DISC Type : DS

Chief Executive Officer at Inventive Software Solutions Private Limited

Noida, Uttar Pradesh, India

Overview

Ashok Dash is a Chief Executive Officer with over 30 years of experience in the utility and industrial technology sectors. His expertise lies in driving growth and profitability through product management and strategic leadership. His colleagues describe him as having a strong business acumen, being customer-focused, and an inspiring leader.

He has a Bachelor of Technology from the Institution of Engineers of India and has been an active participant in industry forums and committees.

Unique fact: Ashok has contributed to the development of Indian standards for electrical energy meters through his work with the Bureau of Indian Standards.

Personality Overview

Consummate Professional

Planner & Achiever

Decisive But Calm

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Smart Metering
His career has been centered around metering technology, and his recent activity highlights achieving smart meter milestones and leveraging advanced infrastructure.
Energy Sector Standards
He has direct experience contributing to energy meter standards for the Bureau of Indian Standards, showcasing deep industry and regulatory expertise.
Business Growth
A core theme of his professional profile, with a proven track record of achieving significant revenue growth and improving profitability in leadership roles.

Media Appearances

Ashok has no verified media appearances

Work History

6-2025
Chief Executive Officer at Inventive Software Solutions Private Limited
2-2021 - 5-2025
Chief Executive Officer at Yadav Measurements Pvt Ltd.
8-2015 - 1-2021
Group Head Application Engineering at Secure Meters Limited
6-2009 - 6-2015
GM - Product Marketing at Itron, Inc.
3-2003 - 6-2009
Senior Product Manager at Actaris Metering Systems

Education

Bachelor of Technology - BTech from Institution of Engineers of India (IEI), Kolkata

More Information

Social Presence :

Prographics :

Exp : 29 Location : Noida, Uttar Pradesh, India Job Level : Leadership Designation : Chief Executive Officer at Inventive Software Solutions Private Limited
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Insights For Selling To Ashok

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Let them know of potential risks but suggest mitigation methods alongside
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashok is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ashok

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ashok move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ashok take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ashok

Personality Compatibility


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