Asmita Dey

Inspirer
DISC Type : id

Special Correspondent at The Times Of India

Mumbai, Maharashtra, India

Overview

Asmita Dey is a Special Correspondent at The Times of India with nearly a decade of experience as a business journalist. She covers startups, VCs, retail, and the new economy. Asmita holds a postgraduate diploma in mass communication from Jadavpur University and focuses on Indias financial markets and corporate landscape.

Asmita has a strong interest in personal and professional growth, constantly seeking opportunities to hone her skills and broaden her perspective. Her skills include creative writing and singing. She values constructive discussions and the exchange of new ideas with her peers and professional teams.

Unique fact: After nearly ten years in her career, she recently celebrated her very first promotion.

Personality Overview

Generous

Decisive

Achievment Oriented

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

India's Consumption Story
She has expressed a deep interest in tracking India's diverse and fragmented consumption trends, finding the topic both challenging and engaging.
Quick Commerce Nuances
She has written in-depth pieces analyzing the operational details and cost implications of quick commerce for consumers, a topic she clearly enjoys.
Startup & VC Ecosystem
Her career has consistently focused on covering startups and venture capital, from funding rounds to IPOs, across multiple major publications in India.

Media Appearances

Asmita Dey – Author page on The Times of India (TOI Reporter). Featured in The Times of India

See Now

Work History

3-2023
Special Correspondent at The Times Of India
10-2021 - 3-2023
Principal Correspondent at Fortune India
11-2018 - 10-2021
Senior Correspondent at The Financial Express (India)
5-2016 - 11-2018
Correspondent at NewsRise Financial Research & Information Services LLP

Education

2014 - 2015
Pg diploma in mass communication from Jadavpur University
2011 - 2014
Honours from Shri Shikshayatan College

More Information

Social Presence :

Prographics :

Exp : 9 Location : Mumbai, Maharashtra, India Job Level : N/A Designation : Special Correspondent at The Times Of India
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Insights For Selling To Asmita

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Focus on the big picture and the strategic value of your product
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Asmita is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Asmita

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Asmita move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Asmita take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Asmita

Personality Compatibility


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